2024’s Hot Trend: The Rise of Spicy Foods (2024)

May 09

2024’s Hot Trend: The Rise of Spicy Foods (1)

  • May 9, 2024
2024’s Hot Trend: The Rise of Spicy Foods (2)

Spicy foods are popular, and their power to draw in new customers and generate positive word of mouth for your restaurant has never been greater. According to Datassential, “Seventy percent of restaurants have at least one item on their menu that they call ‘spicy’.”1

Spicy flavors are also emerging as a highly desirable item in beverages as well. A recent study by FMCG Gurus found that 82% of consumers like hot flavors and spicy flavors in their beverages.2

“Sweet heat” is one way to incorporate spicy trends into your beverage menu. Combining fruity and sweet flavors with a spicy, hot surprise yields exciting new options to enliven your current menu. For example, serve a spicy jalapeño margarita “made with fresh lime juices, orange juice, and slices of jalapeño pepper.”3

Pairing proteins that already have broad appeal with a growth item from the “spicy” realm, such as a spicy dry rub or sauce. Broad-appeal items that are still growing and trendy tend to make a bigger splash when paired with something spicy that has a lot of growth appeal.

Spice blends are often the first introduction to new spices, offering a balanced and approachable mix of herbs and spices. A report in a Wasserstrom blog highlights one such blend making waves in 2024 is berbere, a North African spice blend featuring cayenne, bird’s eye pepper, smoked paprika, cumin, ginger, coriander, cloves, and turmeric. Described as a modern substitute for curry powder, berbere adds depth and warmth to dishes.4

In Datassential’s February 2024 report “The World of Spicy Flavors,” they categorized spicy options from inception to ubiquity in the food and beverage market. Highlighted peppers and spices include:

  • Inception: Scotch bonnet pepper, sweety drop pepper, salsa macha
  • Adoption: Fresno pepper, smoked paprika, Aleppo pepper, gochujang
  • Proliferation: Hot honey, wasabi, chili lime, pepperoncini pepper
  • Ubiquity: Pico de gallo, banana pepper, chipotle, sriracha5
2024’s Hot Trend: The Rise of Spicy Foods (3)

Using Datassential’s approach, spicy flavors can be incorporated into your menu in a variety of ways:

  • Inception: Fermented flavors like doubanjiang or fermented chilies are beginning to trend in 2024.
  • Adoption: Dried peppers and dried pepper flakes such as guajillo, Aleppo, and anchos are currently trending
  • Proliferation: Explore sweet and savory options, especially with tropical fruits. Consider spicy pineapple jalapeno jelly or mango salsa alongside popular proteins or in salads.
  • Ubiquity: Freshen up condiments with salsa variations like corn, black bean, or pepita salsa, offering modern twists to Mexican dishes or traditional entrees.

2024’s Hot Trend: The Rise of Spicy Foods (4)

Finally, dessert. According to The Food Institute’s report, Tastewise predicts that spicy ice cream will trend in 2024. “Asian ice cream flavors are rising, including Korean red bean, Thai Pandan coconut, and gochujang ice cream, a unique blend of spiciness and other Korean influences.”6

Ask your Avendra representative or contact Avendra Consulting Services to help you find solutions to spice up your menus for 2024.

[1] “The World of Spicy Flavors”, Datassentials, 2/2024
[2] FMCG Gurus Flavor, Color, Texture Trends, 2023
[3] American International Foods, Inc (AIFI), “Top Beverage Trends for 2024”
[4] “Trending Spices for 2024 and Beyond”, January 2024
[5] “The World of Spicy Flavors”, Datassentials, 2/2024
[6] The Food Institute, “2024 Trends to Watch: Bold Soups, Spices, and Global Flavors” by Jordan Wiklund, January 2024.

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2024’s Hot Trend: The Rise of Spicy Foods (2024)

FAQs

What is the trend in spicy food in 2024? ›

Inception: Fermented flavors like doubanjiang or fermented chilies are beginning to trend in 2024. Adoption: Dried peppers and dried pepper flakes such as guajillo, Aleppo, and anchos are currently trending.

What is the food trend for 2024? ›

Fig leaf dishes — such as this mousse from Aulis — and big sharing dishes are among the trends food lovers should be looking out for in 2024.

Is spicy food becoming more popular? ›

One of the hottest trends in foods and beverages—a trend that just seems to get hotter and hotter with no end in sight—is hot peppers in sauces and formulations. Looking first to hot sauces, in just the past decade there has been a massive increase in the number of brands to hit the supermarket shelves.

What is the spicy food response? ›

To fight the supposed fire in our mouth, the body sends extra saliva to the mouth. Your eyes will also water as if you're crying and you may have a runny nose. Meanwhile, your brain is also sending painkiller hormones known as endorphins, which for some people dulls the pain of spicy food.

What is the food trend in Tiktok 2024? ›

Related to Viral Food Trends 2024
  • French toast with different flavors. Spritzes, especially Hugo Spritz. Mezcal and sotol. ...
  • Spice but complex. Elevated home noodles. More little treats. ...
  • Snacking all day. Increased focus on hydration and good quality water. ...
  • Put the 'Plant' Back 'Plant-Based'. Use the whole cacao.

Which state eat most spicy food? ›

The spiciest Indian state food of Andhra Pradesh and Telangana. These two states, located in the southern part of India, are known for their extremely spicy and flavorful dishes.

What are the predicted trends for 2024? ›

“Staying true to our forecast, our Top Trends for 2024 were expressed by blending the digital and physical: AI and the human hand, directed by human minds. In the future, digital and craft will not be an either/or but an and/and proposition - they are both important tools for creativity.

What is the food of year in 2024? ›

Baker and cookbook author Abi Balingit says 2024 is the year of “mushroom everything!” Our experts and home cooks agree, both putting mushrooms in their top four recent trends worth the hype (home cooks went as far as to rank them number one!).

What is the number one spicy food? ›

1. Phaal Curry (India/Britain) Phaal Curry is a British-Asian curry that is renowned for being one of the hottest in the world. It's a thick, tomato-based curry made with a frightening amount of ghost peppers, or Bhut Jolokia, which are some of the hottest peppers available.

Who will eat most spicy food in the world? ›

Thailand: Thailand is frequently considered to have the spiciest food in the world. Popular, widely recognized spicy dishes include Tom Yum soup, spicy Thai papaya salad, and green Thai curry. Mexico: Mexican cuisine liberally makes use of both fresh and dried chili peppers, many of which are quite spicy.

Why did spicy food become a thing? ›

Alas, nothing in nature turns out to be that simple. Researchers now suggest that a taste for spices served a vital evolutionary purpose: keeping our ancestors alive. Spices, it turns out, can kill poisonous bacteria and fungi that may contaminate our food.

Is spicy a taste or pain? ›

Hot or spicy is not a taste

Strictly speaking, though, it is only a pain signal sent by nerves that pass on information about temperature and touch. Foods that are seasoned with chili powder activate “pain and heat” signals. This is caused by the substance capsaicin in chili peppers.

What happens if you eat spicy food every day? ›

Loss of appetite with natural foods People who often use chili or spicy foods excessively in their daily meals can overload the taste buds of the tongue, leading to the reception of substances in food. affected, even lost the ability to distinguish taste.

Is spice just an illusion? ›

When TRPV1 receptors are activated by capsaicin, the sensation we experience is linked to the feeling of encountering something hot, near the boiling point of water. However, this pain is nothing more than an illusory side effect of our confused neural receptors—there is nothing actually "hot" about spicy food.

What are the condiment trends in 2024? ›

In 2024, there are three major trends shaping the condiment market including condiments that are healthier, plant-based, and ethnic flavors. Healthier and plant-based condiments are a must for values-oriented shoppers. Values-oriented consumers are concerned about ingredients.

What are the current spice trends? ›

Trending Spices for 2024 and Beyond
  • Berbere. Berbere spice blend. ...
  • Tamarind. Tamarind. ...
  • Aleppo Pepper. Aleppo Pepper. ...
  • Gochujang. Gochujang. ...
  • Black Lime. Black Lime, also known as black dried lime, is making waves as a spice trend in 2024. ...
  • The Spices of Our Lives.
Jan 23, 2024

What is the next big food trend? ›

What foods are trending 2024? 2024 is a year of alternatives, including almond milk, vegetarian fried chicken, potato milk, fusion flavors and plant-based meat to name a few. There's also a focus on global dishes, even more bold flavors, and urban produce.

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