The Super Bowl is the biggest event in American football, with SBLVIII set to be one of the most-watched sports games 2024. The best two NFL teams compete for the title of Super Bowl champions. Advertising during the game is costly, costing millions per slot. Here’s what you need to know about Super Bowl LVIII.
Paramount Global is experiencing high demand for advertising slots in its upcoming broadcast of Super Bowl LVIII in 2024. CBS reportedly seeks $6.5 million or slightly more for a 30-second spot. However, buyers estimate that CBS could have sold at least 95% of its available inventory and potentially more already.
Halftime Show Super Bowl 2024 live updates: Usher performance, guest artists
CBS has already sold out the entirety of their 2024 Super Bowl ads...
The average cost for 30 secs is $7 million. For reference in 2015, it was only $4.25 million
These brands spent their money wisely (A Thread): pic.twitter.com/HlrSg1rD1R
Sports continue to attract large simultaneous crowds that advertisers crave, making sports broadcasts among the few types of programming to generate more ad commitments than last year. In comparison, most other types of content have seen upfront obligations decline.
Fox, which aired Super Bowl LVII earlier this year, saw a similar rush for inventory in the 2022 upfront market. However, as concerns about a recession heightened, Fox’s ad-sales executives scrambled to unload the remaining stock.
In March, Fox Corp. announced that it had secured approximately $600 million in gross advertising revenue for its broadcast of Super Bowl LVII, a record for the company.
How much does a 30-second commercial cost?
Multiple sources have reported that the average cost of a 30-second ad for the 2024 Super Bowl will be $7 million. This is the same as the cost of the 2023 Super Bowl ad and slightly higher than the cost of a 30-second ad in 2022, which was $6.5 million.
The last Super Bowl game was watched by 113 million people, meaning a company can gain a lot from running an ad during such a popular event. In the coming years, the cost of Super Bowl ads is expected to increase, especially with the growing popularity of social media and the potential for an ad to go viral.
FAQs
Check out our ad review here. With advertisers paying around $7 million for a 30-second unit on CBS, on par with the 2023 game on Fox, brands made some big swings with massive star power including appearances from Beyoncé, Ben Affleck and Christopher Walken.
How much does a 30-second Super Bowl commercial cost in 2024? ›
A 30-second spot to air during the 2024 Super Bowl costs $7 million : NPR.
How much does a 30-second TV commercial cost? ›
30-second TV ad costs can range from $1000 to $50,000 or more, depending on key factors like the platform, target market, audience size, complexity, talent, airtime, and TV ad placement and time slot. For national television advertising, prices range from $5,000 to over $100,000 per spot.
How much money does it cost for every 30 seconds of a Super Bowl ad? ›
What is the Average Cost of a Super Bowl Commercial?
| Year | Price of 30-second commercial |
|---|
| 2022 | $6,500,000 |
| 2021 | $5,500,000 |
| 2020 | $5,600,000 |
| 2019 | $5,300,000 |
53 more rowsWith the additional revenue, CBS is expected to have broken the Super Bowl record for most ad sales. The network accumulated approximately $635 million during the four quarters of regulation time. When that figure is combined with the overtime windfall, CBS's total ad revenue for the game approaches $700 million.
How much did State Farms Super Bowl commercial cost? ›
' We laughed the whole time. That is how I kind of pick those things.” By the way, CBS charged an average of $7 million per 30 second commercial in this year's game. The State Farm commercial runs 15 seconds shy of two minutes.
How much is Usher paid to perform at the Super Bowl? ›
The truth is, artists that perform at a Super Bowl halftime historically make nothing. In a 2016 interview with Forbes, NFL spokesperson Joanna Hunter said: “We do not pay the artists. We cover expenses and production costs.”
How much does it cost to run a 30-second commercial on Hulu? ›
Unlike traditional ad buys, Hulu advertising utilizes a cost-per-thousand-impressions (CPM) model. This means you pay each time one thousand viewers see your ad, with estimates ranging from $10 to $30 CPM.
How much does a 30-second ad cost on ABC? ›
ABC: Prime Time: $100,000 - $500,000 per 30-second spot. Daytime: $50,000 - $200,000 per 30-second spot.
How much did a 30-second commercial cost in 1967? ›
Some advertisers are even paying $4 million for a pregame ad. Since the first Super Bowl in 1967, the cost of a 30-second ad has gone up 185x, according to a research paper from BofA Securities that was published on Thursday. An ad back in 1967 cost $37,500.
The agreement stipulates players on the winning team earn an extra $164,000 for playing in the Super Bowl, while players on the losing team earn $89,000.
What is the highest paid commercial during the Super Bowl? ›
Google's "Loretta" and Amazon's "Before Alexa" Super Bowl 2020 ads tied as most expensive Super Bowl commercials ever as of January 2021, with a cost of 16.8 U.S. million dollars.
Who spent the most money on Super Bowl commercials? ›
Who spent the most money on Super Bowl commercials? Budweiser holds the title as the top spender on Super Bowl commercials, having allocated a staggering $470.5 million for ads from the first Big Game in 1967 up to Super Bowl LIV in 2020.
How much did the Super Bowl pay JLO? ›
Jennifer Lopez was not paid for the Super Bowl Halftime Show, nor was Shakira, Bad Bunny and J. Balvin, who had surprise features with them during their performance.
How much does CBS pay for Super Bowl rights? ›
ViacomCBS, for example, agreed to pay $2.1 billion a year for 11 years to the NFL to retain Sunday afternoon games and to air the Super Bowl for three seasons, including Super Bowl LVIII in Las Vegas.
Does CBS have to pay for Super Bowl commercials? ›
Fox was reported to have charged around $5 to $5.6 million for 30 seconds of commercial time at Super Bowl LIV. CBS kept the price steady at around $5.5 million for Super Bowl LV in 2021.
How much does a Super Bowl ad cost in 2025? ›
Still, Fox's price tag on a 30-second unit in 2025's Super Bowl LIX is in the range of $7 million, on par with the last three Big Games, according to six sources familiar with dealmaking.
What are the Super Bowl commercials for 2024? ›
2024 Super Bowl Commercials
- State Farm: Neighbaaa: Choppaaa.
- DoorDash: Really Long Promo Code.
- T-Mobile Home Internet: That Home Internet Feeling.
- CBS: When The Game Ends, Tracker Begins.
- CBS: Bad Bad Thing.
- NFL: Character Playbook: Mental Health.
- Budweiser: Old-School Delivery.
- Disney+: Well Said.
The most expensive Super Bowl commercial ever was a tie between the Amazon Alexa and Google Assistant commercials during the 2020 Super Bowl. They were both 90 seconds long and cost $16.8 million each. However, Budweiser has purchased the most Super Bowl commercials in total.
What company sponsored the halftime performance in 2024? ›
Usher will be the halftime performer for the Apple Music Super Bowl LVIII Halftime Show in Las Vegas on Sunday, Feb. 11 as the Kansas City Chiefs take on the San Francisco 49ers.
