A 30-second spot to air during the 2024 Super Bowl costs $7 million
It's the same price tag as last year, but over 200% more from 20 years ago. What's changed in the ad space price tag?
LEILA FADEL, HOST:
The Super Bowl this weekend is the biggest day of the year for advertisers.
(SOUNDBITE OF MONTAGE)
TOM WOODARD: (As Frog #1) Bud.
RONNIE BROOKS: (As Frog #2) Weis.
BRIAN STECKLER: (As Frog #3) Er.
BERT BELASCO: (As character) You're playing like Betty White out there.
BETTY WHITE: (As Mike) That's not what your girlfriend said.
BRYAN CRANSTON: (As Walter) No, we don't eat our own supply.
AARON PAUL: (As Jesse) Mr. White.
CRANSTON: (As Walter) Jesse?
PAUL: (As Jesse) Everyone's gonna want a taste.
STEVE INSKEEP, HOST:
Samples of previous years' Super Bowl ads. And, of course, we'll find out the new ones this Sunday. According to Paramount, which holds the rights to the game, a single 30-second commercial can cost the advertiser up to $7 million this year.
FADEL: Maria Rodas is a marketing professor at the University of Illinois Urbana-Champaign. She's a big fan of Super Bowl ads.
MARIA RODAS: We talk during the game and absolutely not during the commercials because that's what I want to see. This is, for me, what the event is all about.
INSKEEP: Rodas says advertisers are hoping to create a moment that gets people talking.
RODAS: They're like mini-movies. They hire these big celebrities. The production value is insane. And so all of a sudden, 7 million is probably, like, the smallest of what they spend compared to the rest that they put into creating these.
INSKEEP: All in trying to link their products to a feeling, an emotion, a story.
RODAS: To have this almost undivided attention provides an amazing opportunity for marketers to create a narrative, to really be able to connect at a much deeper level with consumers.
FADEL: A deeper level with consumers and a deeper level with their pockets.
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FAQs
In 2024, the average cost of a 30-second commercial during Super Bowl LVIII between the Kansas City Chiefs and the San Francisco 49ers was $7 million, a figure that remained unchanged from the previous year but represented a more than 7% increase compared to Super Bowl LVI in 2022.
How much does it cost to put a 30-second spot in the Super Bowl? ›
Inflation adjustments are to December 2023 dollars using the consumer-price index. This year's Super Bowl continues its reign as the most expensive ad real estate on television. Brands are shelling out roughly $7 million for 30 seconds of ad time.
Do you think spending $7 million on a 30-second Super Bowl ad is a good investment for a company? ›
Conclusion: The worth of $7 million for 30 seconds 💸
Super Bowl ads offer marketers a wide-reaching platform despite financial scrutiny, providing short-term benefits like market share boosts. For media conglomerates like Fox and Paramount, the Super Bowl rejuvenates TV segment revenues with its massive viewership.
How much did it actually cost for one 30-second Super Bowl commercial in the year 2015? ›
| Characteristic | Average advertisem*nt cost in million U.S. dollars |
|---|
| Super Bowl XLIX (2015) | 4.25 |
| Super Bowl XLVIII (2014) | 4 |
| Super Bowl XLVII (2013) | 3.8 |
| Super Bowl XLVI (2012) | 3.5 |
9 more rowsFeb 7, 2024
The most affordable entry ticket for the upcoming Super Bowl at Allegiant Stadium is presently priced at $5,477, while the average cost of tickets already purchased for Super Bowl LVIII stands at approximately $9,300, CBS reported quoting StubHub.
How much does a 1 minute TV commercial cost? ›
On average, a professionally produced 1-minute commercial may range between $8000 to $25,000, with higher costs for premium production values and prime airtime slots. The cost of a 1-minute ad can vary widely depending on factors such as production quality, talent fees, market sales, and airtime rates.
How much does a Super Bowl ad cost in 2024? ›
Check out our ad review here. With advertisers paying around $7 million for a 30-second unit on CBS, on par with the 2023 game on Fox, brands made some big swings with massive star power including appearances from Beyoncé, Ben Affleck and Christopher Walken.
How much has the cost of a 30-second Super Bowl ad changed since the first game was played? ›
The average cost of a 30-second commercial during the Super Bowl increased from $37,500 at Super Bowl I to around $2.2 million at Super Bowl XXXIV in 2000. By Super Bowl XLIX in 2015, the cost had doubled to around $4.5 million, and by Super Bowl LVI in 2022, the cost had reached up to $7 million for a 30-second slot.
How effective is Super Bowl advertising? ›
As brands are well aware, the Super Bowl is by far the most-watched sporting event in America and as such an opportunity like no other to reach, engage and influence a mass audience. Indeed, Kantar finds that the vast majority of consumers, a whopping 71%, actually look forward to the ads shown during the Super Bowl.
Does the halftime performer get paid? ›
While the short concert is known to be one of the most-viewed TV broadcasts every year, the artists are never paid. However, the exposure alone of performing on such a big stage has attracted top talent through the years, from Beyoncé to The Weeknd.
Michael Jackson famously requested $1 million to perform at the 1993 Super Bowl Halftime Show. The NFL said no and he eventually balked and performed for free.
How much does Usher get paid to do the halftime show at the Super Bowl? ›
And he did it for pretty much for free. That's right, for free. That's because the Super Bowl performers don't really get paid by the NFL to perform. None of the performers that performed before and during the big game — Usher, Reba McEntire, Post Malone and Andra Day — took home a salary for the day's work.
Who kicked the longest punt in Super Bowl history was 65 yards? ›
Longest Punt: Johnny Hekker, 65 Yards, on Feb.
It's somewhat fitting that Hekker set the record for the longest punt in one of the worst offensive Super Bowls of all time.
How much does a Mr. Beast ad cost? ›
The video production would have cost Honey between $250,000 and $400,000, which is a better use of funds than a Super Bowl ad, Sorel said. Advertising through creators is also more trackable than television advertisem*nts.
How much does a spot in the Super Bowl cost? ›
In fact, about 22% of Americans are looking forward to Super Bowl commercials. The average cost of a 30-second ad spot during the Super Bowl this year was $7 million (for the second year in a row), meaning one single second cost more than $200,000.
What was the cost of a 30-second spot during the 1987 Super Bowl? ›
Super Bowl XXI, 1987 – $600,000. Super Bowl XXII, 1988 – $645,500. Super Bowl XXIII, 1989 – $675,500.
How much do halftime performers get paid at the Super Bowl? ›
Despite the euphoria surrounding the event, entertainers do not get paid to play the Super Bowl.
