Edible Arrangements® has offered delightful and delicious gifts for over two decades. Known for their creative fruit arrangements and chocolate-dipped treats, this company has been a go-to choice for thoughtful and healthy gifting.
However, there has been some confusion in recent years regarding the rebranding of Edible Arrangements® as “Edible®.” This may have led you to wonder, “Are Edible® and Edible Arrangements® the Same Company?”
In this article:
- Edible Arrangements®: A Sweet Beginning
- Edible Arrangements® and the “Edible®” Rebranding
- What This Means for Customers
- The Future of Edible®
- Are Edible Arrangements® and Edible® the Same Company?
Edible Arrangements®: A Sweet Beginning
Edible Arrangements® was founded in 1999 by Tariq Farid in East Haven, Connecticut. The company was built on the idea of transforming fresh fruits into beautiful, artful displays that resembled flower bouquets. Farid’s vision was to offer a healthier alternative to traditional gift baskets and floral arrangements.
The core product of Edible Arrangements® was originally the fruit bouquet. These bouquets consist of a variety of fresh fruits such as strawberries, pineapple, and cantaloupe, artistically arranged to look just like a traditional flower bouquet. These arrangements proved to be a hit for a wide range of occasions, including birthdays, anniversaries, corporate events, and holidays.
Over the years, Edible Arrangements® has expanded its product line to include an array of chocolate dipped fruits, fruit smoothies, baked goods, and other sweet treats to meet consumer demands.
Edible Arrangements® and the “Edible®” Rebranding
The confusion surrounding Edible Arrangements® and Edible® arises from a rebranding effort initiated by the company. In 2021, Edible Arrangements® made the bold decision to rebrand itself as simply “Edible®” due to its expansion of product offerings beyond fruit arrangements.
This transformation marked a significant shift for the company, signaling its intention to become more than just a provider of fruit bouquets. Instead, Edible® has made it its mission to become a one-stop shop for effortless gift giving with a variety of new products, baked goods, and even collaborations with other companies.
While the original “Edible Arrangements®” still exist as a product category within the new brand, the overarching identity became Edible®.
What This Means for Customers
Customers of Edible Arrangements® have seen a variety of new products introduced. The brand now offers an expanded menu that includes baked goods, smoothies, and even fresh fruit boxes in addition to the classic fruit arrangements and chocolate-dipped fruits. This diversification caters to a wider range of customer preferences and occasions.
One popular addition to the Edible® brand is the introduction of Edible® Bakeshop, a line of baked goods and desserts that includes cookies, brownies, cheesecakes, and more. You’ll find dozens of delicious treats, such as the Strawberry Cheesecake Indulgence Box, which includes creamy strawberry cheesecakes topped with fresh strawberries.
Or, get a little chocolatey with the Best Brownies Box made with fudgy and chewy brownies topped with fresh strawberries. The new expanded range of treats aligns with Edible®’s vision to offer a diverse selection of high-quality, delicious, and thoughtful gifts.
The brand’s embrace of technology has also become apparent. Edible® now provides a convenient online ordering system, making it easier than ever for customers to send a delicious gift to their loved ones. Edible® also offers same day and one-hour delivery for customers who need an amazing gift with a quick turn-around. Edible® makes it the company’s aim to offer easy and convenient gift giving.
The Future of Edible®
As Edible® continues to grow and evolve, it is clear that the company remains committed to innovation and excellence. The rebranding as Edible® represents the brand’s desire to adapt to changing consumer preferences and expand its reach in the gifting industry.
The rebranding is not just about offering a broader selection of products but also about enhancing the overall customer experience. The company has set out on a mission to make it easier and more enjoyable for people to send thoughtful, delicious, and memorable gifts to their loved ones.
Are Edible Arrangements® and Edible® the Same Company?
Edible Arrangements® has transformed into Edible®. These two names are actually the same company. Edible Arrangements® now operates under the brand name of Edible®, offering an expanded range of delectable gifts, including fruit arrangements, baked goods, and so much more.
The evolution of this brand showcases its adaptability and commitment to meeting consumer demands. Edible® still provides high-quality, delicious, and thoughtful gift options.
So, whether you know it as Edible Arrangements® or simply Edible®, you can trust that the brand will continue to delight customers with delightful, healthy treats. Edible® is here to satisfy all of your gifting needs, one delectable creation at a time.
Are Edible® and Edible Arrangements® the Same Company? Frequently Asked Questions
How long has Edible Arrangements® been in business?
Edible Arrangements® was founded in 1999, when the company’s founder, Tariq Farid, opened the first Edible Arrangements® store in East Haven, Connecticut.
When did Edible Arrangements® change their name to Edible®?
Edible Arrangements® rebranded as Edible® in 2021. Check out this article for more details.
Is Edible Arrangements® franchised?
Yes, Edible Arrangements® is a U.S.-based franchising business with more than 900 locations worldwide. Find your nearest Edible® Store using our helpful store locator, or learn more about Edible® franchising here.
Who is the CEO of Edible Arrangements®?
Tariq Farid is the Founder and CEO of Edible Arrangements®. Learn more about Farid and how he brought his Edible Arrangements® vision to reality here.
