Are Healthy Foods Really More Expensive? – Nutrition and Food Safety (2024)

Are Healthy Foods Really More Expensive?

Are Healthy Foods Really More Expensive? – Nutrition and Food Safety (1)

A recent report from the USDA Economic Research Service challenges the assumption that healthy foods such as fruits and vegetables are too expensive.This offers evidence that most individuals should be able to meet food recommendations for about $5 per day!

The most interesting piece of this report, in my opinion, focuses on the cost of meeting food recommendations. This is based on an individual eating 2,000 calories per day and following the MyPlate eating recommendations. I simplified the results in the following graph (based on the prices of foods in the 50th percentile for each group):

Are Healthy Foods Really More Expensive? – Nutrition and Food Safety (2)

You can see it is the least expensive to meet recommendations for the grain group. This is followed by the dairy group, then fruit. The most expensive groups to meet recommendations for are the protein group and the vegetable group. The rankings change slightly if we look at the food items in the extremes (very cheap or very expensive) of each group, but this look at the 50th percentile is probably a good representation of the ‘average’ food for each food group.

Interestingly, the cost is less than $1.50 per day for each food group, with a total of just about $5 per day to meet recommendations for all the food groups.

Digging Deeper

By taking this one step further, we can also project what percentage of our food budget should be spent on each food group to meet the MyPlate recommendations. The following pie chart (on the left) illustrates this concept:

Are Healthy Foods Really More Expensive? – Nutrition and Food Safety (3)

You can see that I also pasted the MyPlate recommendations on the right side – visually, they seem to match up pretty well! Fruits and vegetables, which should take up about half our plate, also came in at just under half of our food budget. Unfortunately, the reality is that less than 25% of our Americans’ food budgets are currently allocated toward fruits and vegetables—what percentage of your food budget is spent in the produce section?

How are we doing?

Are Healthy Foods Really More Expensive? – Nutrition and Food Safety (4)

Only 13% of individuals in Wyoming are meeting the MyPlate recommendations for fruits and vegetables. Cost is a commonly cited barrier, but research like this challenges that reasoning. If we base our shopping decisions on MyPlate and dedicate just under half of our food budget to fruits and vegetables, it appears that food recommendations for most can be met at a reasonable cost.

Sources:

Reviewed: January 17, 2024

Are Healthy Foods Really More Expensive? – Nutrition and Food Safety (5)

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Email: nfs@uwyo.edu

Extension Educator:
Vicki Hayman – (307) 746-3531

Are Healthy Foods Really More Expensive? – Nutrition and Food Safety (6)

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Are Healthy Foods Really More Expensive? – Nutrition and Food Safety (18)

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Issued in furtherance of extension work, acts of May 8 and June 30, 1914, in cooperation with the U.S. Department of Agriculture. Kelly Crane, Director, University of Wyoming Extension, College of Agriculture and Natural Resources, University of Wyoming Extension, University of Wyoming, Laramie, Wyoming 82071.

The University of Wyoming is an equal opportunity/affirmative action institution.

Are Healthy Foods Really More Expensive? – Nutrition and Food Safety (2024)

FAQs

Are Healthy Foods Really More Expensive? – Nutrition and Food Safety? ›

For all metrics except the price of food energy, the authors find that healthy foods cost less than less healthy foods (defined for this study as foods that are high in saturated fat, added sugar, and/or sodium, or that contribute little to meeting dietary recommendations).

Is healthy food actually more expensive? ›

It's a common belief that eating healthy is too expensive. In 2013, the Harvard School of Public Health analyzed 27 studies and found that it cost an average of $1.50 more per day to eat healthy.

Is more expensive the food more nutritious? ›

No, it is not necessary that only expensive food is more nutritious. For example, sugarcane, eggs, potatoes, soyabeans, green leafy vegetables are not too expensive and are good source of carbohydrates, fats, proteins, vitamins and minerals.

Do healthy foods and diet patterns cost more than less healthy options? ›

Comparing extremes (top vs bottom quantile) of food-based diet patterns, healthier diets cost $1.48/day ($1.01 to $1.95) and $1.54/2000 kcal ($1.15 to $1.94) more.

Why should healthy food be affordable? ›

These communities are known as “food deserts” since they lack access to affordable, nutritious food. Lack of access is one reason why many children are not eating recommended levels of fruits, vegetables and whole grains. Food insecurity and hunger among children is widespread.

What is the true cost of eating healthy? ›

A recent study from Harvard showed that a healthy diet costs $2,000 a year more than an unhealthy one, for an average family of four ($500 per person). In truth, I thought the number should be much higher. My own average weekly grocery shop has gone up by almost $80 since I started my diet.

Why is all the food so expensive? ›

In the wake of World War II, the grocery industry was born to ensure a cheap, convenient and abundant food supply. Decades later, the same industry leveraged pandemic-related supply chain crises to raise prices and reap enormous profits, all while selling less food.

Why is natural food more expensive? ›

Prices of organic foods include not only the cost of the food production itself, but also a range of other factors that are not captured in the price of conventional food, such as: Environmental enhancement and protection (and avoidance of future expenses to mitigate pollution).

Is eating healthy worth it? ›

Healthy eating has many benefits, such as reducing the risk of heart disease, stroke, obesity, and type 2 diabetes.

Why is healthy food important? ›

A healthy diet is essential for good health and nutrition. It protects you against many chronic noncommunicable diseases, such as heart disease, diabetes and cancer. Eating a variety of foods and consuming less salt, sugars and saturated and industrially-produced trans-fats, are essential for healthy diet.

How to make healthy food cheaper? ›

10 Easy Ways to Make Healthy Eating More Affordable
  1. 01 of 10. Stock up on cheaper protein sources. ...
  2. 02 of 10. Join a CSA. ...
  3. 03 of 10. Buy healthy staples in bulk. ...
  4. 04 of 10. Meal prep. ...
  5. 05 of 10. Shop at specialty food stores (and aisles). ...
  6. 06 of 10. Buy private label products. ...
  7. 07 of 10. Try frozen or canned produce. ...
  8. 08 of 10.
Sep 17, 2023

Why are people eating less healthy food? ›

So, if we know how to eat healthy, why doesn't everyone do it? Part of the problem lies in people's misguided assumptions. Many still view healthy eating as being too restrictive — low fat, low calorie, low sugar. Then there are the perceptions that healthy foods are expensive and recipes complex.

Why are unhealthful foods often cheaper than healthy foods? ›

Why are unhealthful foods often cheaper than healthy foods? there are subsidies on corn and soybean that make unhealthy foods cheaper. What is the best economic predictor of obesity according to this film? What three tastes does the food industry focus upon?

Why are healthy foods more expensive? ›

Fresh produce, fish and meat need to be refrigerated and restocked, unlike shelf stable items. Those transportation and replenishment costs get passed on to the consumer. Other factors include labor shortages, inflation, and most importantly: supply and demand.

Does it cost more to be healthy? ›

A healthy diet is already unaffordable for low-income families, costing up to 31% of their disposable income. Healthy diets can be more affordable than unhealthy diets in Australia, but other factors, such as convenience and promotion, may be as important as price in determining food choices.

Can healthy eating be cheap? ›

Shop smart, eat smart

Canned fish, beans, and lentils (canned or dried), and eggs are relatively low-cost proteins and can be stored. If you can buy in bulk this may be even cheaper. Frozen fish and meat can also be cheaper options. Canned and frozen fruit and vegetables are often cheaper than fresh.

How to make healthy foods more affordable? ›

10 Easy Ways to Make Healthy Eating More Affordable
  1. 01 of 10. Stock up on cheaper protein sources. ...
  2. 02 of 10. Join a CSA. ...
  3. 03 of 10. Buy healthy staples in bulk. ...
  4. 04 of 10. Meal prep. ...
  5. 05 of 10. Shop at specialty food stores (and aisles). ...
  6. 06 of 10. Buy private label products. ...
  7. 07 of 10. Try frozen or canned produce. ...
  8. 08 of 10.
Sep 17, 2023

Why is fast food so cheap? ›

Fast food establishments benefit from economies of scale, meaning that as they grow in size, their costs per unit decrease. By purchasing ingredients in bulk and negotiating lower prices from suppliers, they can offer their products at a lower cost compared to smaller, independent restaurants.

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