Goldie Hawn Reveals Her Labrador Retriever Starred in Budweiser's 2024 Super Bowl Commercial (2024)

Goldie Hawn posted an Instagram video of Kurt Russell and her family cheering when Roy the dog appeared on TV during the 2024 Super Bowl

Updated on February 13, 2024 12:52PM EST

Goldie Hawn Reveals Her Labrador Retriever Starred in Budweiser's 2024 Super Bowl Commercial (2)

  • On Feb. 11, Goldie Hawn shared on Instagram that her dog, Roy Hawn Russell, a Labrador retriever, starred in a 2024 Super Bowl Ad
  • Roy appeared in the Budweiser Super Bowl commercial called "Old-School Delivery"
  • The dog's famous family members, like Kate Hudson and Kurt Russell, helped the pup celebrate his big break

There is a new celebrity in Goldie Hawn and Kurt Russell's famous family.

On Feb. 11, after the 2024 Super Bowl, Hawn, 78, posted on Instagram that the dog she shares with Russell, 72, appeared in a Super Bowl commercial.

"Don't get me wrong I love watching football but tonight was all about watching our dog Roy Hawn Russell star in his first super bowl commercial for @budweiserusa!!!" the actress captioned her social media post, which included a video of her and Russell watching the dog's ad with their family.

Roy Hawn Russell, the Labrador retriever, appeared in Budweiser's "Old-School Delivery" commercial. In the spot, the celebrity canine leads a team of Clydesdale horses to a snowed-in bar with no power so the animals can make a Budweiser beer delivery.

“Budweiser’s beloved Clydesdale and dog duo are an iconic part of our Super Bowl history. Roy, who helped bring the role of the trusty Labrador to life, is a true professional! He perfectly played the part and helped us deliver a message of resilience, companionship, and determination. He deserves all the treats," Kristina Punwani, the head of marketing at Budweiser USA, said in a statement obtained by PEOPLE.

In Hawn's Instagram clip, Hawn watches Roy's commercial with Russell and several others.

The room stares at the TV in anticipation of the Lab's appearance. When Russell spots the dog on the screen, he shouts, "There's Roy!" before cheering for the pup.

"Yeah, Roy!" he adds while the rest of the room bursts into excited shouts and applause.

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Hawn's daughter, Kate Hudson, who was with her mom for the 2024 Super Bowl, also shared a video of her reaction to Roy's commercial. In Hudson's Instagram post, the actress, 44, watches the dog's ad with others; when she hears squeals from another room, she walks over and finds Hawn, Russell, and several more people cheering. The clip closes with Roy receiving congratulatory pets from his loved ones.

"There's a lot of thespians in this families but tonight there was only one star," Hudson captioned the video, including the hashtag #hollywoodroylaty as well.

Goldie Hawn Reveals Her Labrador Retriever Starred in Budweiser's 2024 Super Bowl Commercial (2024)

FAQs

Goldie Hawn Reveals Her Labrador Retriever Starred in Budweiser's 2024 Super Bowl Commercial? ›

That's right: The adorable golden dog is Roy Hawn Russell, the dog of iconic actors Goldie Hawn and Kurt Russell. "Don't get me wrong I love watching football but tonight was all about watching our dog Roy Hawn Russell star in his first superbowl commercial for @budweiserusa!!!" Hawn wrote on Instagram.

Who is the dog in the Budweiser commercial 2024? ›

In a nod to the beer brand's past classic commercials, the giant horses were featured getting a little help from a dog. That four-legged star was none other than Roy Hawn Russell, a yellow lab adopted by stars Goldie Hawn and Kurt Russell.

Who owns the lab in the Budweiser commercial? ›

The iconic Budweiser Clydesdales returned to the Super Bowl commercial stage on Sunday alongside a canine co-star who belongs to another dynamic duo -- Goldie Hawn and Kurt Russell. Roy Hawn Russell, the pair's yellow lab who they adopted in 2020, was making his Super Bowl television debut.

What is the meaning of the Budweiser dog commercial? ›

Rhetorical Analysis Of Budweiser's 'Lost Dog'

In one of their more popular commercials “Lost Dog”, they attempt to show that your “buds” will always have your back, just as Budweiser will always be there for you. Budweiser managed to relate this life lesson to their notable company and a wide-range of viewers.

Who is the dog and horse in the Super Bowl commercials 2024? ›

Roy Hawn Russell, the Labrador retriever, appeared in Budweiser's "Old-School Delivery" commercial. In the spot, the celebrity canine leads a team of Clydesdale horses to a snowed-in bar with no power so the animals can make a Budweiser beer delivery.

Was Goldie Hawn dog in a Super Bowl commercial? ›

That's right: The adorable golden dog is Roy Hawn Russell, the dog of iconic actors Goldie Hawn and Kurt Russell. "Don't get me wrong I love watching football but tonight was all about watching our dog Roy Hawn Russell star in his first superbowl commercial for @budweiserusa!!!" Hawn wrote on Instagram.

Who is the Budweiser dog? ›

Spuds MacKenzie ("The Original Party Animal") is a fictional dog (bull terrier) character used for an extensive advertising campaign marketing Bud Light beer in the late 1980s. The Spuds MacKenzie mascot and campaign was the idea of a 23-year-old art director, Jon Moore.

Will there be a Clydesdale commercial in the Super Bowl 2024? ›

Whether they're palling around with puppies or competing in their own game, Budweiser's Clydesdales are a highlight of the Super Bowl. After sitting out the 2021 and 2023 Super Bowls, the Budweiser Clydesdales are back for 2024 with a full 60-second spot.

Does Peyton Manning own a Budweiser distributor? ›

Not only does Manning owns shares in two AB-InBev distributors in Louisiana, but Bud Light is the official sponsor of the NFL and he has a history of name dropping both Bud and Bud Light in his many years in the NFL.

Who won the best Super Bowl commercial in 2024? ›

The 2024 winner was State Farm's "Like a Good Neighbaaa," starring Arnold Schwarzenegger and Danny DeVito, with a score of 6.68. Rounding out the this year's top five were ads from Dunkin', Kia, Uber Eats and the NFL.

What does Anheuser-Busch mean in English? ›

From Longman Dictionary of Contemporary EnglishAn‧heu‧ser-Busch /ˌænhaɪzə ˈbʊʃ $ -zər-/ trademark a US company which makes beer. It owns several of the most popular brands (=types) of beer in the US, including Budweiser.

What is the famous dog in the beer commercial? ›

Alex the Dog was the advertising mascot for Stroh's beer in the 1980s and precursor to Budweiser's Spuds MacKenzie. At the peak of his career, Alex appeared in parades, on Good Morning America, and the Today show.

Can you visit the Budweiser Clydesdales? ›

Presently, the Budweiser Clydesdales reside at the Anheuser-Busch breweries in St. Louis for public viewing. Visitors can also see the Clydesdales up-close at Warm Springs Ranch, the premier Budweiser Clydesdales breeding establishment in Boonville, Missouri. Both attractions are open seasonally.

What happened to the Clydesdales at the Super Bowl? ›

After using the Clydesdales sparingly in an ad that aired only in a handful of local markets televising the Big Game in 2023, Anheuser-Busch is bringing the stately horses back to the Super Bowl's main stage – 30 seconds of ad time that will be included in CBS' February 11 telecast of the event (and 60 on the company's ...

Who will win the Super Bowl in 2024? ›

NFL 2024 Super Bowl odds
Team2024 Super Bowl odds
San Fransisco 49ers+550
Kansas City Chiefs+600
Baltimore Ravens+900
Buffalo Bills+1100
28 more rows
Mar 20, 2024

Who is performing at the Super Bowl 2024? ›

Usher performs during the halftime show of Super Bowl LVIII in Las Vegas, Nevada, Feb. 11, 2024. There was a giant marching band, dancers on roller skates, a red piano, and a star-studded stream of stars joining Usher on the stadium stage during his 13-minute performance.

Is there a 2024 Budweiser commercial? ›

The iconic Clydesdales are back along with a four-legged friend in this Super Bowl ad from Budweiser.

What breed of dog is associated with the Anheuser-Busch iconic Clydesdale drawn beer wagon in the US? ›

On March 30, 1950, in commemoration of the opening of the Anheuser-Busch Newark Brewery, a Dalmatian was introduced as the Budweiser Clydesdales' mascot. Now, a Dalmatian travels with each of the Clydesdale hitches.

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