GoPuff Revenue and Usage Statistics (2024) (2024)

GoPuff is one of a growing number of rapid grocery delivery apps that blanketed London and New York City in 2021, but the eight year old platform actually started as an on-demand hookah delivery service, hence the name.

As it grew, GoPuff recognized an opportunity to add convenience store items, like snacks, beverages and toiletries to its platform.

For the first few years of existence, GoPuff operated in Philadelphia, primarily delivering to university dorms. The two co-founders, Yakir Gola and Rafael Ilishayev, met at Drexel University and the university was a testing ground for their application’s success.

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GoPuff Revenue and Usage Statistics (2024) (1)

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It has since expanded to over 650 US cities, according to GoPuff’s website. In the UK, GoPuff has acquired two apps, Fancy and Dija, to expand its presence in the country. It plans to roll out its platform across all of Europe in 2022, to compete with Getir and Gorillas.

GoPuff doesn’t deliver hookah anymore but has acquired two alcoholic beverage chains, BevMo and Liquor Barn, which customers can order from on the GoPuff app.

Unlike some of the newer delivery platforms, such as Getir and Gorillas, GoPuff drivers are not employees but independent contractors, similar to DoorDash and Uber. This has led to some legal trouble already, as the company reduced the minimum hour guarantee rate in several US cities.

GoPuff partnered with Uber Eats in May 2021 to sell products on Uber’s platform. Those orders are fulfilled by GoPuff drivers.

2022 is set to be a huge year for GoPuff, with plans to launch their own-brand products and a potential IPO at the end of the year. Rumors of a potential acquisition of Flink or Gorillas, two of the largest rapid delivery platforms in Europe, may help GoPuff expand more quickly into Europe.

We have collected data and statistics on GoPuff. Read on below to find out more.

GoPuff Key Statistics

  • GoPuff generated approximately $1.2 billion revenue in 2023, a decline of around $300 million on the previous year
  • Over 20 million people have downloaded the app, with 1.8 million active users
  • GoPuff was most recently valued at $15 billion

Food Delivery App Report 2024

Want to learn more about the food delivery app industry? Our Food Delivery App report includes breakdowns of all of the top apps by revenue, GMV and orders, alongside regional market share statistics, usage, and downloads.

GoPuff Overview

TitleTitle 2
Launch dateNovember 2013
HQPhiladelphia, US
PeopleYakir Gola (co-founder, co-CEO), Rafael Ilishayev (co-founder, co-CEO)
Business typePrivate
IndustryDelivery

GoPuff Revenue

GoPuff generated $1.2 billion revenue in 2023, a decline of 20% on the previous year.

GoPuff annual revenue 2019 to 2023 ($mm)

YearRevenue ($mm)
2019200
2020660
20211880
20221550
20231200

Sources: The Hustle, The Information

GoPuff Users

GoPuff had approximately 1.8 million active shoppers in 2023, almost all of which were based in the United States.

GoPuff annual users 2019 to 2023 (mm)

YearUsers (mm)
20190.3
20201.5
20212.6
20222.3
20231.8

Sources: Appfigures, The Information

GoPuff Downloads

GoPuff has been downloaded over 20 million times. It was downloaded 3.8 million times in 2023.

GoPuff cumulative downloads 2017 to 2023 (mm)

YearDownloads (mm)
20170.4
20181.4
20192.5
20202.7
20214.2
20225.3
20233.8

Note: Cumulative downloads; values took at the start of each year. Source: Appfigures

GoPuff Valuation

GoPuff’s valuation has steadily increased from $4 billion in 2019 to $15 billion in 2021.

GoPuff valuation 2019 to 2021 ($bn)

YearValuation ($bn)
20194
20208.9
202115

Source: TechCrunch

GoPuff FAQ

What is the average age of a GoPuff customer?

The largest age demographic using GoPuff is between 24 and 34 years old

What are GoPuff’s largest acquisitions?

GoPuff’s largest acquisition was for BevMo, it paid $350 million for the startup. It has recently acquired UK-delivery services Fancy and Dija, for undisclosed amounts

What is GoPuff’s valuation?

GoPuff was most recently valued at $15 billion, however in an undisclosed round it was reportedly valued at $40 billion, ahead of a 2022 IPO (Axios)

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GoPuff Revenue and Usage Statistics (2024) (2024)

FAQs

What is the revenue of Gopuff? ›

GoPuff generated $1.2 billion revenue in 2023, a decline of 20% on the previous year.

How much money is Gopuff losing? ›

But Gopuff is in a weaker financial position than DoorDash. Gopuff burned around $400 million in 2023, according to a former executive and another person with direct knowledge of the figures. That was despite a cutback in marketing and discounts.

How many users use Gopuff? ›

Additionally, Gopuff's user base has grown significantly, with more than 3 million yearly active users as of January 2022, up from 1.8 million in 2020 and 300K in 2019. The company's mobile application was downloaded 11 million times in 2021, up from 7.1 million in 2020 to 4.4 million in 2019.

How successful is Gopuff? ›

GoPuff Revenue and Value

Thanks partly to the pandemic, GoPuff earned $1 billion of revenue in 2021, three times the amount made in 2020.

Does Gopuff make a profit? ›

Gopuff charges delivery fees and take-home profit for the company. Gopuff charges around $1.95 for each order and an additional $2 for alcohol delivery. However, the delivery fee is more when the order is more than $49, and the company generates adequate profit to cover the delivery cost.

What is the market share of Gopuff? ›

Market Share: Gopuff holds approximately 30% of the quick commerce market in the USA​ (Coherent Insights)​. Employee Count: The company employs over 10,000 people across its various operations and fulfillment centers​ (Statista)​.

What are the financial issues with Gopuff? ›

One of the main reasons behind Gopuff's decision to lay off employees and close warehouses is the need to preserve cash. The company expanded rapidly during the pandemic, but now faces economic pressures that require cost-cutting measures.

What is the Gopuff controversy? ›

Controversies. In March 2023, Gopuff was fined $6.2 million by Massachusetts Attorney General Andrea Campbell for misclassification of employees as independent contractors and other state labor law violations.

Why is Gopuff closing locations? ›

The current cuts are an effort to help the company be profitable by 2024, it said in a letter to investors. Gopuff also said it will focus on improving its core business, which is instant delivery, and increasing international investment, especially in the U.K.

Who is Gopuff owned by? ›

Gopuff was founded in 2013 by Yakir Gola and Rafael Ilishayev (co-CEOs), who first met in a Business 101 class at Drexel University in 2011. Russian-born Ilishayev worked at his dad's sandwich shop and later at a banquet hall owned by his dad.

Is Gopuff a unicorn? ›

The Philadelphia-headquartered quick-delivery giant has slowly cut staff since 2022. Gopuff, the quick-delivery convenience tech unicorn, finally got a logo up on its Spring Garden Street headquarters in Philadelphia after nearly five years in the space.

What is the demographic of Gopuff? ›

“Gopuff has a stronghold on an extremely coveted demographic: Gen Z and Millennial shoppers,” Folkman said. The data confirm that young consumers tend to opt for on-demand delivery more than their older counterparts.

What is the turnover of Gopuff? ›

The revenue Gopuff generated from the sale of goods increased from £40.2m to £71.6m in 2023 while its subscription turnover rose from £638,014 to £1.8m. Delivery revenue also grew from £1.9m to £4.6m.

Is Gopuff growing? ›

In their memo, Gola and Ilishayev acknowledged that Gopuff was incentivized to grow quickly amid a bull market over the past two years or so. Around half of the company's approximately 600 warehouses went live over the past year, Bloomberg reported, citing sources familiar with the company's operations.

Do you make more money with DoorDash or Gopuff? ›

Compare similar salaries
DoorDashGopuff
Driver$17.52 per hour$62,488 per year
Shift leader$20.22 per hour$43,159 per year
Warehouse associate$15.35 per hour$15.06 per hour
Team member$15.85 per hour$16.00 per hour
1 more row

How much is Gopuff worth? ›

It also operates in the United Kingdom, following a takeover of Newcastle upon Tyne-based Fancy. As of July 2021, the company was valued at $15 billion. GoBrands, Inc. Philadelphia, Pennsylvania, U.S.

Will Gopuff go public? ›

Will Gopuff go IPO? Gopuff has not yet filed for an IPO.

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