ITC's Rs 1 Lakh Biscuit: The Story Behind the Costliest Biscuit Ever (2024)

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ITC's Rs 1 Lakh Biscuit: The Story Behind the Costliest Biscuit Ever (2024)

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ITC's Rs 1 Lakh Biscuit: The Story Behind the Costliest Biscuit Ever? ›

A Chennai based consumer court has ordered the conglomerate ITC to compensate a consumer a burly sum of Rs 1 Lakh. The order came because a biscuit was missing from the 16 unit packet of "Sun Feast Marie Light".

What is the ITC biscuit controversy? ›

ITC has been ordered by a consumer court in Chennai to compensate a consumer with Rs 1 lakh due to a missing biscuit in a pack of "Sun Feast Marie Light" biscuits.

What is the controversy with Marie biscuits? ›

Chennai: Britannia Industries Ltd has been penalised for failing to follow up on a consumer complaint about their Marie Gold biscuits. The case was filed by Muni Dhayanidhi from Surapet, who fell sick after eating a packet of biscuits within its expiry period.

What is the case of missing biscuit? ›

The case of the missing biscuit unfolded when a Chennai resident, P Dillibabu, bought a packet of ITC's Sunfeast Marie Light biscuits to feed stray dogs. The customer noticed that even though the wrapper mentioned 16 biscuits, there were only 15 biscuits inside the pack.

What is the biscuit case in Chennai? ›

A Chennai-based consumer forum directed ITC Limited to pay Rs 1 lakh for packing one biscuit less in a 16-biscuit "Sun Feast Marie Light" pack after a consumer filed a case against the firm regarding the issue, reported Times of India.

What is the ITC controversy? ›

Controversial Marketing Strategies

ITC has been criticised for using direct and indirect advertisem*nts to promote their tobacco products despite the Indian tobacco advertisem*nt ban. Some of the criticisms were: illegal display of advertising billboards and posters.

Which biscuit banned in India? ›

Tamil Nadu Bans Food Items Made Of Liquid Nitrogen

The food safety department revoked the license of a street vendor selling Smoke Biscuits near Teppakulam in Madurai. Violations if found will lead to fines of up to ₹2 lakhs.

What is the name of the world's most expensive biscuit? ›

The Spillers and Bakers Pilot cracker biscuit, found inside a lifeboat survival kit, is the world's most valuable biscuit. It was recovered safely from the Titanic ship which drowned. The biscuit was recovered by James Fenwick who stored it in a waterproof envelope. It was sold to a buyer from Greece.

What is the world's largest selling biscuit? ›

As per the Neilsen survey, Parle G has been credited as the world's largest selling biscuit brand. Parle G, biscuit first came into existence after the Independence of India in 1947.

Why do they call it a biscuit? ›

The term biscuit comes to English from the French biscuit (bis-qui), which itself has a Latin root: panis biscotus refers to bread twice-cooked. The Romans certainly had a form of biscuit, what we'd now call a rusk and, as the name suggests, it was essentially bread which was re-baked to make it crisp.

Which biscuit is better in India? ›

1) Britannia Marie Gold Biscuits

Britannia is one of the most renowned and well-known brands that has been offering quality biscuits for years. So, nothing can be on the top list of the best biscuit brands than Britannia. Light and easily digestible this is the most widely used with tea.

Which is the largest biscuit in India? ›

Tax-Eazy | Parle-G, India's largest selling biscuit brand, has been branding itself as “Bharat ka Apna Biscuit” (India's biscuit) since 1939.

Which is the oldest biscuit in India? ›

The oldest biscuit of India is the "Britannia Company Arrowroot Biscuit", which was first introduced in 1892 by the Britannia Company in Kolkata (then Calcutta), India. The biscuit is made from arrowroot flour and was originally marketed as a health biscuit for children and invalids.

What is the Arnott's controversy? ›

The Australian Biscuit Company was later renamed Arnott's Biscuits Pty Ltd. In 1997, Arnott's Biscuits was subject to an extortion bid by Queenslander Joy Ellen Thomas, aged 72 years, who allegedly threatened to poison packets of Arnott's Monte Carlo biscuits in South Australia and Victoria.

What is the Milk Bikis controversy? ›

The campaign claimed that the Milk Bikis biscuits contain the power of milk and wheat flour, which many consumers found misleading. The campaign was aired in the promo of Junior KBC program, where the brand is supposedly the main sponsor.

What happened to the biscuit as you chewed it? ›

Food is broken down into smaller pieces by chewing. The teeth cut and crush the food, while it's mixed with saliva. This process helps to make it soft and easier to swallow. After being swallowed, the food passes down the oesophagus and into the stomach.

What is the Jaffa Cake biscuit argument? ›

During the court battle between Mcvitie's and Her Majesty's Customs and Excise, Mcvitie's baked a giant Jaffa Cake to prove that Jaffa cakes were really cakes and not biscuits. It was a long and costly dispute, but McVities finally tasted sweet success and Jaffa Cakes were finally recognised as chocolate covered cakes.

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