Kewpie's Progress and Future | Kewpie (2024)

1919

Shokuhin Kogyo Co., Ltd. (now
Kewpie Corporation) founded

1925

Launched Kewpie Mayonnaise, the first Mayonnaise sold in Japan
Used the Kewpie trademark for mayonnaise

Kewpie's Progress and Future | Kewpie (1)

1932

Aohata Marmalade manufactured by Shokuhin Kogyo Co., Ltd.
Established Kidoen Corporation (now Aohata Corporation)

1933

Established Nishifu Farm (in Fuchu, Tokyo) to
ensure reliable supply of eggs as ingredients

1938

Established Inano Plant (in Itami, Hyogo prefecture;
now Itami Plant)

1941

Shipments of Kewpie Mayonnaise reach
approximately 500 tons
Exploring effective uses for egg white

Toichiro Nakashima became president and
representative director of Shokuhin Kogyo Co., Ltd.

1943

Halted manufacture of mayonnaise around this time

1945

Head office and plant (in Nakano-ku, Tokyo) burned
down following airstrikes

1948

Resumed manufacture of mayonnaise at the Nishifu Farm

1951

Established Sengawa Plant (in Chofu, Tokyo;
now Sengawa Kewport)

1956

Launched Kewpie Mayonnaise packaged in a polyethylene bag

Kewpie's Progress and Future | Kewpie (2)

1957

Changed company name from Shokuhin Kogyo Co.,
Ltd. to Kewpie Corporation

1958

Launched Kewpie Mayonnaise in a plastic bottle
Advent of the Red Cross-Hatch Design for Kewpie Mayonnaise

Kewpie's Progress and Future | Kewpie (3)

Launched Kewpie French Dressing, the first bottled dressing sold in Japan

Kewpie's Progress and Future | Kewpie (4)

Established Koromo Plant (in Toyota, Aichi prefecture)

1959

Launched Kewpie Meat Sauce, the first canned meat sauce sold in Japan

Kewpie's Progress and Future | Kewpie (5)

Launched Kewpie White Sauce, the first canned white sauce sold in Japan

1960

Relocated head office to the town of Sengawa in Chofu, Tokyo

Launched canned Kewpie Baby Food series

Kewpie's Progress and Future | Kewpie (6)

Started supporting Bellmark campaign (from the campaign’s launch)

1961

Started factory tours (now Open Kitchen) in earnest

Established Co-op Foods Co., Ltd.

1962

Established Nishifu Industries Co., Ltd. (now Kewpie Jyozo Co., Ltd.)

Started broadcasting Kewpie’s Three-minute Cooking on television

1964

Established Tosu Plant (in Tosu, Saga prefecture;
now Tosu Kewpie Co., Ltd.)

1965

Launched Kewpie Oriental Dressing, the first soy
sauce-based dressing sold in Japan

Kewpie's Progress and Future | Kewpie (7)

1966

Established Kewpie Souko Corporation (now K.R.S. Corporation)

1968

Relocated head office to Shibuya-ku, Tokyo

Established Kewpie Service Co., Ltd. (now
Tou Kewpie Co., Ltd.)

1969

Outsourced marketing of products for food service
use to San-ei Provisions Co., Ltd.

1970

Kewpie Corporation listed on Second Section of the Tokyo Stock Exchange

Launched Aohata 55 Orange Marmalade, the first low-sugar jam sold in Japan

Kewpie's Progress and Future | Kewpie (8)

1972

Established Goka Plant(Sashima,Ibaraki)

Marketing of products manufactured by Kewpie transferred from NAKASHIMATO CO., LTD. to Kewpie Corporation

1973

Listing of Kewpie Corporation’s stock changed to First Section of the Tokyo Stock Exchange

Toichiro Nakashima died

Started publishing Kewpie News magazine

Established Zen-noh Kewpie Egg-station Co., Ltd.

1975

Established Kewpie Aohata Group’s overseas division

Established Deria Foods Co., Ltd.

1977

Established Kewpie Egg Corporation

Nakagawara Plant (in Fuchu, Tokyo) split off from
the former Sengawa Plant

1982

Entry into the fine chemical products field

Established Q&B FOOD, INC. (in California, US)

Established Izumisano Plant (in Izumisano, Osaka prefecture) as branch of Itami Plant

1984

Launched JANEF NON-OIL DRESSING, the first non-oil dressing sold in Japan

Kewpie's Progress and Future | Kewpie (9)

1986

Established Kanae Foods Co., Ltd.
(now Kewpie Egg Corporation)

Established Dispen Pak Japan Co., Inc.

1987

Established Thai Q.P. Co., Ltd. in Thailand jointly with Saha Group
(the former was transferred to KEWPIE (THAILAND) CO., LTD. in 2009)

1988

Established Hashikami Plant (in Sannohe district,
Aomori prefecture; now Hashikami Kewpie Co, Ltd.)
as branch of Nakagawara Plant

1990

Acquired shares of HENNINGSEN FOODS, INC., a US
egg product processor, participating in the company’s management
※Transferred all equity in 2020

1991

Launched KEWPIE HALF

Kewpie's Progress and Future | Kewpie (10)

1993

Established BEIJING KEWPIE CO., LTD.

Launched Kewpie Tasty Japanese Dressing and
Kewpie Tasty Chinese Dressing

Kewpie's Progress and Future | Kewpie (11)

1999

Established Salad Club, Inc.

Launched Kewpie Yasashii Kondate nursing care food series (having launched Japan’s first nursing care foods for household use the previous year)

Kewpie's Progress and Future | Kewpie (12)

2000

Launched Kewpie Deep-roasted Sesame Dressing

Kewpie's Progress and Future | Kewpie (13)

Established K.System Co., Ltd.

2001

Established Kpack Co., Ltd.

2002

Started on-site Mayonnaise Classes for elementary school pupils

Established Hangzhou Kewpie Corporation

2003

Established Kewpie Ai Co., Ltd.

2006

Established Fujiyoshida Kewpie Co., Ltd.
(Fujiyoshida Plant in Fujiyoshida, Yamanashi prefecture)
※Transferred all equity in 2021

2007

Established K.SS Co., Ltd.

2009

Established KEWPIE MALAYSIA SDN. BHD.

2010

Established KEWPIE VIETNAM CO., LTD.

2013

Established PT KEWPIE INDONESIA

Established Kewpie-Egg World Trading Co., Ltd.

Established Sengawa Kewport (in Chofu, Tokyo)

Established Green Message Co., Ltd.

2015

Established Nantong Kewpie Corporation

2016

Established Kobe Plant( in Kobe, Hyogo )

Established Mosso Kewpie Poland Sp.z o.o.

2017

Established the Kewpie Mirai Tamago Foundation

2018

Established Guangzhou Kewpie Corporation
Established Kewpie Philippines, Inc.

Established renewed Kewpie Egg Corporation

2019

Kewpie Corporation’s 100th anniversary
Targeting the next 100 years

Kewpie's Progress and Future | Kewpie (2024)
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