What is the most expensive commercial during the Super Bowl ever?

The most expensive Super Bowl commercial ever was a tie between the Amazon Alexa and Google Assistant commercials during the 2020 Super Bowl. They were both 90 seconds long and cost $16.8 million each. However, Budweiser has purchased the most Super Bowl commercials in total.

How much did the Jesus Super Bowl ad cost?

“I looked at the word 'Jesus' and saw the word 'us' at the end,” Morring told Texas Monthly last year. “I circled that part. I said, wait a second … he gets us — we're all in his story.” The ads ran for a total of 75 seconds and together cost an estimated $17.5 million , according to AdWeek.

What was the most expensive Super Bowl of all time?

As of Tuesday evening, the brokerage's internal data continued to peg Super Bowl LVIII as the most expensive get-in price in the game's history.

How much did the prime Super Bowl commercial cost?

This year's price tag mirrors last year's $7 million , which was the most expensive Super Bowl ever for in-game ads.

How much did Ben Affleck get paid for the Super Bowl commercial?

“It just really feels in the fabric of things now.” The success of Affleck's Dunkin' partnership is undeniable. But it didn't come cheap. Affleck was paid close to $10 million dollars for last year's Dunkin' Super Bowl commercial, three sources with knowledge of the partnership told CNN.

What was the most controversial Super Bowl advertisem*nt of all time?

General Motors' “Robot Suicide” Commercial General Motors was the subject of controversy in 2007 when its Super Bowl ad featured a line robot throwing itself off a bridge after being fired by the car manufacturer for failing to do its job.

Who funds the Jesus gets us commercials?

Hobby Lobby co-founder David Green has previously disclosed helping fund the He Gets Us ads, but his eldest son, Mart — Hobby Lobby's “Ministry Investment Officer” — is one of three board members at the new nonprofit managing the ad campaign, documents show.

How much did Hobby Lobby spend on Super Bowl ads?

He Gets Us ran two ads during the Super Bowl on Sunday. Those spots cost an estimated $7 million/30-second spot , up from 2023′s price tag of a little over $6 million, according to pricing reported by Vivvix Ad Intelligence.

What church is He Gets Us affiliated with?

What Religion is He Gets Us? Although it is Christian-based, the group behind He Gets Us isn't affiliated with a particular church or denomination . They are self-described “Jesus fans and followers.”

How much did the Super Bowl 23 commercial cost?

Average Super Bowl Commercial Cost Over The Years That's why the average cost of a 30-second Super Bowl LVII commercial in 2023 was $7 million – a peak in the event's pricey history.

How much does $1 second of a Super Bowl commercial cost?

How much does one second of a Super Bowl commercial cost? This year, brands will pay a record $7 million for a 30-second ad, meaning that a single-second costs a whopping $233,333.

How much did a 30-second Super Bowl commercial cost in 1967?

A bit of history: According to Business Insider, ad spots for the first Super Bowl in 1967 cost $37,500 — that's about $349,634.50 in current dollars. To put that into perspective, it cost roughly $233,333 per-second for a Super Bowl ad slot in 2024.

Most expensive Super Bowl commercials: How much did the top-10 cost? (2024)

Super Bowl commercials have become a cultural phenomenon, with brands investing heavily to create memorable and impactful ads.

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Here is a look at are the top 10 most expensive Super Bowl ads that left a lasting impression on viewers.

Amazon's Mind-Reading Alexa (2022)

Cost: $26 million (130 seconds)

Featuring Scarlett Johansson and Colin Jost, this humorous ad portrays Alexa as a mind reader, showcasing the potential downsides in a funny manner.

General Motors' Adventure to Norway (2021)

Cost: $22 million (130 seconds)

Cadillac's ScissorHandsFree (2021)

Cost: $22 million (130 seconds)

Winona Ryder and Timothee Chalamet feature in this Edward Scissorhands-inspired ad, emphasizing the ease of driving the all-electric Cadillac LYRIQ.

Google's Emotional "Loretta" (2020)

Cost: $16.8 million (90 seconds)

A touching ad depicting an old man remembering his late wife with the assistance of Google Assistant.

Amazon's "Before Alexa" (2017)

Cost: $16.8 million (90 seconds)

84 Lumber's Controversial "The Journey Begins" (2017)

Cost: $16.2 million (90 seconds)

A controversial ad portraying a mother and daughter's journey across the US-Mexico border, promoting 84 Lumber.

Ford's Future Vision "Go Further" (2017)

Cost: $16.2 million (90 seconds)

Bryan Cranston envisions the City of Tomorrow, focusing on Ford's mobility services.

Chrysler's Bob Dylan Starred "America's Import" (2014)

Cost: $16 million (120 seconds)

Bob Dylan promotes the 2015 Chrysler 200 sedan, marking a departure from the "Imported From Detroit" tagline.

Amazon's "Not Everything Makes The Cut" (2019)

Cost: $15.6 million (90 seconds)

Featuring celebrities like Harrison Ford, the ad humorously shows Amazon's attempts to integrate Alexa into various situations.

Kia's Honoring the Working Class "Give It Everything" (2019)

Cost: $15.6 million (90 seconds)

Kia honors the working class and introduces "The Great Unknowns" Scholarship Fund, promoting the 2020 Kia Telluride SUV.

Who spent the most money on Super Bowl commercials?

Budweiser holds the title as the top spender on Super Bowl commercials, having allocated a staggering $470.5 million for ads from the first Big Game in 1967 up to Super Bowl LIV in 2020.

Despite competition from successful ads by Amazon, Budweiser's longstanding presence and investment in Super Bowl advertising solidify its position as the king of Super Bowl ads.