Chips are among the popular snack foods American will be buying as they plan their Super Bowl watch parties.
As the preeminent sporting event in the U.S, the Super Bowl is a day when most Americans partake in watch parties that include a host of food and beverages.
New data from Numerator found that 61% of consumers plan to watch the National Football League’s championship game, which this year will be held in Las Vegas and pits the Kansas City Chiefs against the San Francisco 49ers.
For those planning to watch the big game, 82% will do so at home either with only their immediate family or with a larger gathering of family and friends.
Retailers looking to make last minute adjustments to their assortments of food and beverage,Numerator figures revealed that 50% of those watching the Super Bowl will purchase soda to consume during the game, followed by beer (37%), spirits (22%), wine or champagne (22%), sparkling water (15%), juice (13%), hard seltzers (10%), ready-to-drink co*cktails (9%) and THC- or CBD-infused beverages (3%).
Snack foods remain a popular choice for many. Chips and classic game day favorites top the Super Bowl food shopping list with 75% of Super Bowl watchers planning to buy chips, followed by dips / salsa / guacamole (67%), pizza (47%), chicken wings (42%), and nachos (22%),Numerator figures show.
As shoppers load up for theirSuper Bowl watch parties, private label products offer an opportunity for consumers to save money, according to insights from Andy Keenan, executive vice president & general manager atAdvantage Solutions.
Keenan notes that 92% of consumers trust private brands equal to or more than national brands. Withsnacks and appetizers among the most important components to a successful Super Bowl party, he said these categories are optimal for retailers looking to spotlight their private brands.
Additionally, Keenan said non-alcoholic beer and spirits are growing in popularity as consumers become increasingly health conscious. Non-alcoholic beer volume sales grew more than 18% in the 52 weeks that ended Oct. 8, 2023 versus 2022 and big players in the space are taking notice.
He also noted that inflation appears to be less of a concern for shoppers this year. Total spending on food, drinks, apparel, decorations and other purchases for the day is expected to reach a record $17.3 billion, or $86.04 per person. Food and drink account for approximately 80% of that total spend.
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Retailers looking to make last minute adjustments to their assortments of food and beverage, Numerator figures revealed that 50% of those watching the Super Bowl will purchase soda to consume during the game, followed by beer (37%), spirits (22%), wine or champagne (22%), sparkling water (15%), juice (13%), hard ...
What do Americans eat at the Super Bowl? ›
The three most popular Super Bowl dishes people order are pizza, chicken wings, and chips with dips.
What is the most popular drink during the Super Bowl? ›
Alcohol, especially beer, and the Super Bowl seem to go hand in hand. Binge drinking and overconsumption are common during the Super Bowl. It has been estimated that over 325 million gallons of beer are consumed on Super Bowl Sunday.
How many pounds of potato chips will be eaten on a Super Bowl Sunday? ›
According to reports from Tiger Fitness, Americans consume a whopping 11.2 million pounds of potato chips each year on Super Bowl Sunday.
What are the top food items that Americans have at their Super Bowl parties? ›
- Potato Skin Bites. PHOTO: ANDREW BUI; FOOD STYLING: BROOKE CAISON. ...
- Nashville Hot Chicken Fries. PHOTO: RACHEL VANNI; FOOD STYLING: MAKINZE GORE. ...
- Best-Ever 7-Layer Dip. PHOTO: ANDREW BUI; FOOD STYLING: MAKINZE GORE. ...
- Flaming Hot Nachos. ...
- Classic Buffalo Wings. ...
- Beer Cheese. ...
- Tailgate Tots. ...
- Football Field Dip.
Super Bowl Food: What is the most popular for parties?
- #8- Meatballs. ...
- #7- Pigs in a blanket. ...
- #6- Veggie tray. ...
- #5- Deviled Eggs. ...
- #4- Sliders. ...
- #3- Nachos. ...
- #2- Pizza. ...
- #1- Wings. According to the National Chicken Council, 1.45 billion chicken wings are expected to be consumed for Super Bowl Sunday.
Snack foods remain a popular choice for many. Chips and classic game day favorites top the Super Bowl food shopping list with 75% of Super Bowl watchers planning to buy chips, followed by dips / salsa / guacamole (67%), pizza (47%), chicken wings (42%), and nachos (22%), Numerator figures show.
What is the official soft drink of the Super Bowl? ›
Apple Music scooped up the rights, while Pepsi maintained its status as the NFL's official soft drink, but viewers watching the Super Bowl might have noticed the brand didn't run a TV ad this year, despite the fact that it's leaned into its NFL sponsorship in recent months.
What did the Chiefs drink at the Super Bowl? ›
The "Kansas City Ice Water" goes down super smooth thank to the combo of gin and vodka. it may sound weird, but the co*cktail lies somewhere inbetween a gin collins and vodka soda and the little bit of gin gives that extra punch of flavor to make the drink exciting.
What color Gatorade was poured in Super Bowl? ›
2021 Super Bowl: Blue Gatorade
Tampa Bay Buccaneers head coach Bruce Arians was doused in blue after the team's win over the Kansas City Chiefs in Tampa Bay, Florida.
The American Pizza Community (yes, it's a thing) said that over the last few years, about 12.5 million pizzas are ordered, baked, and delivered to football fanatics on Super Bowl Sunday. Domino's told the APC they sell more than 11 million slices on that single day.
How many chickens get eaten on Super Bowl? ›
Given that each chicken has two wings, the amount of birds slaughtered just for Sunday's big game is a staggering seven hundred twenty-five million. America slaughters over 9 billion chickens for food each year, meaning almost a tenth of all chickens consumed annually will happen during a few hours.
What day do Americans eat the most food? ›
Behind only Thanksgiving, Super Bowl Sunday is the second biggest food consumption day in the U.S.
How much does a Super Bowl ring cost? ›
The rings are typically made of yellow or rose gold; the 2010 Packers broke tradition, opting for theirs to be set in platinum. They're not free: The cost per Super Bowl ring can run anywhere from $30,000 to $50,000.
What is the number one beverage consumed during the Super Bowl? ›
The commercial impact of the Super Bowl
According to estimates in the United States, approximately 75% of fans opt for beer on game day, generating an estimated consumption of 1.23 billion liters or 325 million gallons, according to reports from the Dallas News portal.
What are traditional Super Bowl foods? ›
The Super Bowl may technically be an NFL game, but we all know what we're really looking forward to when Sunday rolls around — the snacks. Some of our personal favorites include classics like saucy chicken wings, pigs in a blanket, and chips with dip, with a few beer-infused drinks to match.
What do Americans do on Super Bowl Day? ›
Over the years the game has grown to become the centerpiece of a daylong celebration called “Super Bowl Sunday.” This unofficial national holiday in the United States is filled with festivities, feasting, and pageantry that extends from the stadium and host city to the homes and other places where football fans and ...
How many wings do Americans eat during the Super Bowl? ›
According to the report, 1.45 billion wings is enough to give four of them to each man, woman and child in the United States. It's also enough to fill every seat in all 30 NFL stadiums with 693 wings.
How much cheese do Americans eat during Super Bowl? ›
The Dairy Farmers of Wisconsin estimates that Americans will consume 88 million pounds of cheese this year on Super Bowl Sunday. That's a lot of cheese.
