Our Story - BreadTalk (2024)

2016

January 1

“Bread Boutique”

Our Story - BreadTalk (1)

“Bread Boutique” – where the customer experience of buying bread was like shopping in a fashion boutique store. Visual livery of a transparent kitchen with chefs serving up hot and fresh, fragrant breads. Creatively-designed breads lay on sleek white corian display tops.

2017

“Elegance” Stainless steel

Our Story - BreadTalk (2)

“Elegance” Stainless steel – understated elegance that uplifts the boutique-styled experience, while paying meticulous attention to the finest details, from the carefully curated interior design and decor to the meticulously produced breads and pastries.

2019

January 1

“Jewel”

Our Story - BreadTalk (3)

“Jewel” – Boutique jewellery-inspired retail concept with our bakery creations delicately presented on diamond-cut surface interiors where it becomes true works of art. Highlighting on our euro-inspired bakery delights along with fresh hot sandwiches on-the-stove.

2020

January 1

“Rustic”

Our Story - BreadTalk (4)

“Rustic” – Natural rustic concept inspired by the rich heritage of European bread-making artistry. Drawing inspiration from the bread-making art to craft our healthful recipes bringing about a tantalising array of natural yeast breads.

2022

January 1

“Chef’s Table”

Our Story - BreadTalk (5)

“Chef’s Table” – The Chef’s Table, a culinary journey into a captivating private space. Our team of international chefs takes you through the stages of conceptualisation to the meticulous preparation of each bake to presentation that will leave you in awe.

September 1

“Wabi-sabi”

Our Story - BreadTalk (6)

“Wabi-sabi” – Art of imperfection, finding beauty in simplicity, authenticity and the transient nature of life. Wabi-sabi combines inspirations from the elements of nature with a neutral colour palette. Unlike minimalism, which seeks to streamline and eliminate clutter, wabi-sabi celebrates the knot in the wood or the wrinkle in the linen.

Our Story - BreadTalk (2024)

FAQs

Who is the wife of BreadTalk boss? ›

That business expanded and spread to Malaysia, but Quek fell out with his partners. With his exit proceeds he started BreadTalk with his wife, Katherine Lee.

Why is BreadTalk so successful? ›

Our focus on using only the finest and premium ingredients has earned us the trust and loyalty of customers worldwide. From our signature Flosss buns to our artisanal breads and pastries, each item is crafted with care and precision, ensuring that every bite is a delicious experience.

How rich is BreadTalk? ›

With a market cap of approximately S$309.9 million, BreadTalk remains one of the largest food empires listed on the SGX despite suffering a drop in market valuation over the past few years.

Is din tai fung under BreadTalk? ›

BreadTalk Group is the franchisee of Taiwanese Xiao Long Bao restaurant, Din Tai Fung. It opened its first restaurant in the upscale Paragon shopping mall and has opened other outlets in the island, including one in Bishan and another in the basem*nt annex of Raffles City. Din Tai Fung has 8 branches in Thailand.

Who owns BreadTalk? ›

George Quek Meng Tong is the founder and chairman of BreadTalk Group, famous for the BreadTalk bakery chain. He began his foray into the food and beverage business in Taiwan, selling dragon candy in 1982, before moving into the food court business in 1993.

Who is the ex BreadTalk CEO? ›

Henry Chu, who left the popular F&B brand in 2019 for health reasons, has taken up the leadership position at consumer essentials wholesaler Hanwell.

Why is BreadTalk losing money? ›

For the full year, the group posted a net loss of S$5.2 million, versus a net profit of S$15.2 million a year ago. This was mainly attributable to S$6.1 million in one-off fixed-assets impairment due to premature outlet closures, inventory obsolescence, and franchise income doubtful debt provisions.

Why is BreadTalk called BreadTalk? ›

Quek named his store BreadTalk because “I believe each bread has its own story to tell,” he said. He opened the first BreadTalk branch in Singapore at the Bugis Junction shopping mall in 2000.

What companies are under BreadTalk? ›

With close to 700 retail stores spread across 16 markets in Asia, Middle East and United Kingdom, its brand portfolio comprises of directly-owned brands such as BreadTalk, Toast Box, Food Republic, Food Junction, Butter Bean, Sō Ramen, Thye Moh Chan and partner brands such as Din Tai Fung, Song Fa Bak Kut Teh, and Wu ...

What is the controversy with BreadTalk? ›

Local bread shop BreadTalk was discovered to have been repackaging and selling bottles of soya bean milk from Yeo's as their own. This caused a brouhaha online. fans and loyal customers, We've heard your concerns over our soya bean beverage sold in stores.

Why do people like BreadTalk? ›

With the belief that every bun has a life of its own and a story to tell, BreadTalk is renowned for the way it has revolutionised the culture of bread consumption with creativity and innovation. At the heart of our brand, Flosss is an iconic product that has become synonymous with BreadTalk.

Is BreadTalk doing well? ›

BreadTalk suspended trading of its shares on April 21, ahead of its application to delist. The company, which posted a net loss of $5.8 million for the whole of 2019, has faced financial struggles in recent times.

Who is BreadTalk competitor? ›

  • Tiong Bahru Bakery. Chain of bakery cafe. ...
  • Swissbake. Chain of bakery cafe. ...
  • Milk & Honey. Chain of bakery cafe offering cakes. ...
  • Antoinette. Chain of limited service restaurant offering cakes & pastries. ...
  • Yoke Bakery. Chain of restaurant serving bakery products. ...
  • Oishi Pan Bakery. ...
  • Strictly Pastry. ...
  • Emicakes.
Aug 8, 2024

Is BreadTalk halal? ›

7 Halal-Certified Bakeries In Singapore To Score Points With Your Makciks. Bakeries in Singapore are a dime a dozen—ranging from traditional old-school confectioneries to established bakery chains such as BreadTalk and Four Leaves that have outlets all over Singapore.

How long can you keep BreadTalk bread? ›

for our bread, we have a shelf life of two days as they are made fresh daily with no added preservatives. Please be assured that we take food safety seriously and our customers' well-being has always been our top priority. Please let us know if you have any other questions.

Is breadtop related to BreadTalk? ›

The chain is often likened to the Singapore-based Breadtalk due to the similar store concepts, products on offer and designs. Breadtop is an Australian bakery franchise selling a wide range of bread, cakes, buns and pastries.

Who is the CEO of bread top? ›

Simon Ip and his brother Kenneth run the Breadtop business across Australia.

How many employees does BreadTalk have? ›

With global staff strength of 7,000 employees, the Group has a network of over 800 outlets in 16 territories such as ...

Why BreadTalk is the name? ›

Quek explains, “Throughout the baking process, we observed the bread changing its form at each stage. We felt like we were breathing life into each bread, unravelling its story and sharing it with our customers.” The concept evolved naturally, and after a brainstorm, birthed into the name, BreadTalk.

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