Super Bowl snacks: The top picks for Americans on game day (2024)

An Instacart survey revealed the top picks when it comes to game day snacks, and just in time for Super Bowl Sunday. Tortilla chips took the top spot for the No. 1 must-have snack during a game day party, followed by cola, cheese dips and salsas.

Super Bowl tortilla chips reign supreme

Instacart highlighted that there’s also a notable surge in demand for tortilla chips during the Super Bowl.

Americans are so passionate about tortilla chips as a staple game day snack, they even have a preference on the shape of their chips.

The most popular tortilla chip shape is scoops, according to Instacart’s survey.

More than half (58%) of surveyors preferred a scoop-shaped tortilla chip, with the traditional triangle shape coming in as the second most popular (45%).

Top Super Bowl dips

You can’t have tortilla chips without a solid dip.

Guacamole was the clear winner this year with more than 21 states giving it the top spot. Cheese dips was the favorite in 16 states, including Wisconsin (obviously), and Montana and Idaho, while salsas took first place in 12 states, including Alabama, South Carolina and New York.

The one standout was Iowa, which favors artichoke dip over others.

Super Bowl wings go spicy

Super Bowl weekend gives buffalo sauce a chance to shine as the fiery condiment experiences its largest spike in sales this time of year, according to Instacart.

"It seems that fans are gearing up to whip up a delectable spread of buffalo and BBQ wings, complemented by classic dressings like ranch and blue cheese," said Laurentia Romaniuk, Instacart’s Trends Expert. "Additionally, they’re filling their carts with key components for a crowd-pleasing buffalo chicken dip — featuring cream cheese and canned chicken, a concoction that’s surged in favor over the last few years. Together, buffalo sauce and all the items purchased with it will surely offer a flavorful and hearty game-day lineup."

Buffalo sauce always works best with a friend, and Instacart ranked the top 10 items purchased along with it.

  1. Ranch dressing
  2. Chicken wings
  3. Barbecue sauces
  4. Blue cheese dressing
  5. Hot sauces
  6. Frozen chicken wings
  7. Cream cheese
  8. Canned chicken
  9. Blue cheese
  10. Penne pasta

Quench your thirst

You can’t have a Super Bowl without a few libations and Instacart highlighted the top 10 alcoholic beverages that people like to order just in time for the big game.

  • Blue Moon
  • Bud Light
  • Coors
  • Corona Extra
  • High Noon
  • Michelob
  • Modelo Especial
  • Sierra Nevada
  • Stella Artois
  • Truly Hard Seltzer

This story was reported from Los Angeles.

Super Bowl snacks: The top picks for Americans on game day (2024)

FAQs

What are the most popular Super Bowl snacks? ›

Pick and choose your favorites to make for the perfect Super Bowl spread. When it comes to game day, you really can't go wrong with the classics like Buffalo wings, baked spinach & artichoke dip, nachos supreme, mini cheeseburger sliders, pigs in a blanket, loaded potato skins

What is the most popular food eaten on the Super Bowl? ›

1 In 7 Americans Order Take Out

"But what are people ordering for their Super Bowl watch parties?" is a question you may ask yourself because you're looking to create a game day menu. The three most popular Super Bowl dishes people order are pizza, chicken wings, and chips with dips.

What are the top food items that Americans have at their Super Bowl parties? ›

Snack foods remain a popular choice for many. Chips and classic game day favorites top the Super Bowl food shopping list with 75% of Super Bowl watchers planning to buy chips, followed by dips / salsa / guacamole (67%), pizza (47%), chicken wings (42%), and nachos (22%), Numerator figures show.

What are the most popular chips for the Super Bowl? ›

Tortilla chips took the top spot for the No. 1 must-have snack during a game day party, followed by cola, cheese dips and salsas.

What snack is the most popular? ›

The customer and data-centric platform HubScore recently released its Favorite Snack By State Report, showcasing the most sought-after munchies nationwide. The winner? Rice Krispies Treats.

What is the number 1 super food? ›

Green leafy vegetables: Green leafy vegetables such as spinach, kale, and beet greens are high in vitamins, magnesium, and potassium. They help maintain a healthy digestive tract. Berries: Berries are high in vitamins, minerals, fiber, and antioxidants.

What is classic Super Bowl food? ›

Classic Super Bowl food generally includes chicken wings, guacamole, nut mixes, pizza, sliders, cheese plates and other classics (see links to some of these below).

What is the favorite food for the Super Bowl 2024? ›

Queso, guacamole, salsa, buffalo chicken dip, hummus - pick your favorites. Buffalo wings: Even though the Bills lost in the Divisional Round, buffalo wings are a must-have at any Super Bowl party. Bone-in or boneless, blue cheese or ranch - it's up to you.

What is the number one beverage consumed during the Super Bowl? ›

The commercial impact of the Super Bowl

According to estimates in the United States, approximately 75% of fans opt for beer on game day, generating an estimated consumption of 1.23 billion liters or 325 million gallons, according to reports from the Dallas News portal.

What are the top 2 Super Bowl snacks? ›

The Top 5 Super Bowl Snacks
  • Want to know just how much Americans love chicken wings? ...
  • It's no surprise that chips 'n' dips are a super popular snack for the Super Bowl. ...
  • Another finger food idea for your Super Bowl party: good ole guacamole.

What sells the most during the Super Bowl? ›

Super Bowl week ranks #1 in terms of total snack sales for the entire year. The snack data compared buying stats from Super Bowl 2023 to stats from the prior year. Notably, the most significant sales spikes during Super Bowl week were in the categories of corn chips, tortilla chips, pretzels, and potato chips.

What is the number one snack chip? ›

In the U.S. retail landscape, Lay's were ranked as the leading potato chip brand in the United States in 2023, with Ruffles potato chips ranked second. These potato chips are known for their crinkle-cut.

What food is sold the most in the Super Bowl? ›

According to the retail analytics firm 84.51o's January Consumer Digest, 66% of Americans are planning to celebrate Super Bowl this year, and here's their most popular foods: 73% are serving chips & dips. 52% are serving pizza. 45% are serving alcoholic beverages.

What are the most popular purchases for the Super Bowl? ›

At roughly 80 percent, food and beverages are the most popular purchases made by people who planned on watching the Super Bowl each and every year.

What are the top 5 Super Bowls? ›

Which are the greatest Super Bowls of all time?
  • Super Bowl III - Jets 16-7 Colts - 1969. ...
  • Super Bowl XIII - Steelers 35-31 Cowboys - 1979. ...
  • Super Bowl XLII - Giants 17-14 Patriots - 2008. ...
  • Super Bowl XLIX - Patriots 28-24 Seahawks - 2015. ...
  • Super Bowl LI - Patriots 34-28 Falcons (OT) - 2017.
Feb 10, 2024

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