The Grocery Store Pasta Brand Italians Buy (and You Should Too) (2024)

Sheela Prakash

Sheela PrakashSenior Contributing Food Editor

Sheela is the Senior Contributing Food Editor at Kitchn and the author of Mediterranean Every Day: Simple, Inspired Recipes for Feel-Good Food. She received her master's degree from the University of Gastronomic Sciences in Italy and is also a Registered Dietitian.

Follow

updated Aug 18, 2021

We independently select these products—if you buy from one of our links, we may earn a commission. All prices were accurate at the time of publishing.

The Grocery Store Pasta Brand Italians Buy (and You Should Too) (1)

When I was growing up, the only brand of pasta you’d find in our pantry was that blue box that starts with a B. The frequent commercials showed images of Italians in Italy eating it, so it must’ve been the best, right?

Then I actually went to Italy, to study abroad and then later for grad school. While I found boxes of my tried-and-true pasta at the neighborhood grocery stores, there was another blue box that squeezed up against them on the shelf. I’d seen this brand in the States, but hadn’t paid much attention it.

After making friends with locals, learning the language, and cooking a whole lot of pasta, I learned one very important thing: I’d been buying the wrong pasta my whole life. Turns out, the Italians buy the other blue box.

De Cecco Should Be Your Everyday Pasta Brand

You see, I trust Italians when it comes to pretty much all food — especially pasta. When I went to friends’ homes for dinner, I noticed they always reached for De Cecco when they cooked dry pasta.

Seeing this inspired me to ask my professor, who taught our class on pasta (yes, I took a class on pasta), about which brand Italians were loyal to. It turns out De Cecco is a well-loved and well-trusted brand in the country and what most Italians reach for when they’re at the grocery store and need a box of dry spaghetti for a quick weeknight dinner.

Why De Cecco Is a Better Dry Pasta

The reason De Cecco is preferred is because it’s a higher-quality product. While both De Cecco and Barilla hail from Italy and use 100% semolina flour (the flour of choice for dry pasta), De Cecco takes an extra measure: they use bronze dies to cut the pasta.

You see, the cheaper, faster way to cut pasta is to use a machine that extrudes the dough through Teflon dies. That results in pasta with a smooth surface. The traditional way, however, is to use a machine that has bronze dies.

It’s All About the Bronze Dies

This is a slower, more expensive process, but the result is pasta that has a rougher surface. That rough surface is the key to an awesome bowl of pasta because it helps the sauce grips to the noodles; if the surface is smooth, the sauce will slip and drip right off. Pasta is just as much about the sauce as it is the noodles, and you don’t want that sauce in a pool at the bottom of your bowl rather than coating every inch of the noodles.

That means De Cecco is the closest you’ll get at your everyday grocery store to the fancy boxes of dry pasta you may sometimes splurge on at specialty stores. Plus, De Cecco really doesn’t cost any more than Barilla, so it’s a no-brainer.

I’ve also found that it has a much more consistent cooking time, with a perfect al dente texture and overall better flavor. Oh, and De Cecco comes in shapes that are sometimes hard to track down in other brands, like bucatini and fusilli corti bucati (which look like telephone cords and make me smile).

So next time you’re picking up a box of pasta for dinner, I urge you to give De Cecco a try. You may just switch your allegiance like I did.

Do you have a favorite everyday pasta brand?

The Grocery Store Pasta Brand Italians Buy (and You Should Too) (2024)

FAQs

What pasta brand do Italians prefer? ›

Pasta is a highly personal preference in Italy. Many Italians choose to cook with De Cecco or Barilla because those are the most readily available and well-known. Other Italians choose based on price – a significant price gap exists between the supermarket brand pasta and the major brand names.

What brand of pasta is made in Italy? ›

Made in Italy, Barilla is a mass-produced brand that is available all over the world. Also made with durum wheat and water, Barilla has been a trusted brand for commercial pasta lovers for years.

What pasta do Italians eat most? ›

Translating as 'thin strings', spaghetti is one of Italy's most iconic pasta shapes. Around 30cm in length, they are cylindrical strands known for their use in Carbonara or Puttanesca.

Is pasta imported from Italy healthier? ›

Italian pasta is known for its simplicity in terms of ingredients. This traditional pasta is made from durum wheat semolina and water without additives often added to some American brands. Focusing on high-quality, minimalistic ingredients boosts Italian pasta's overall health profile.

What pasta should I try in Italy? ›

Fettuccine • Valle d'Aosta. The famous Italian pasta fettuccine has a long, flat-ribbon shape with a thickness that measures up to 10 inches long. The pasta is made from egg and durum wheat flour typical of the central and northern regions of the Italian peninsula, such as Lazio and Valle d'Aosta.

Is Barilla made in Italy? ›

Barilla Group has 30 production sites, 15 in Italy and 15 in the rest of the world: production plants are located in Italy and in Greece, France, Germany, Norway, Russia, Sweden, Turkey, the United States (in Ames, Iowa and Avon, New York), Mexico and Canada.

What is the healthiest pasta to buy? ›

The most nutritious types of pasta are:
  • Whole-Wheat Pasta. Whole wheat pasta, or whole grain pasta, is made from the entire grain of the wheat stalk, including the bran, endosperm, and germ. ...
  • Chickpea Pasta. ...
  • Legume-Based Pastas. ...
  • Soba Noodles. ...
  • Rice Noodles. ...
  • Quinoa Noodles. ...
  • Vegetable Noodles. ...
  • White Pasta.

Which is the tastiest pasta in the world? ›

If you ask an Italian where the best pasta comes from, there's no doubt that they will say Gragnano. With such an intense and careful production process, it's clear that the pasta will stand out above the rest.

What is the secret to Italian pasta? ›

Do not add oil! Instead, stir the pasta immediately after submerging it into the boiling water, this will keep the strands from sticking to the bottom of the pot and each other and use a large enough pot. The addition of oil will only coat the pasta and the sauce will not stick to it properly.

Which pasta is best in taste? ›

Pappardelle. Pappardelle is my favourite pasta. It holds a good arrabbiata sauce, slightly spiced and finished with goats curd. The British often serve bolognese with spaghetti, but it's better with wide ribbon pappardelle.

Which is better Barilla or De Cecco? ›

Why De Cecco Is a Better Dry Pasta. The reason De Cecco is preferred is because it's a higher-quality product. While both De Cecco and Barilla hail from Italy and use 100% semolina flour (the flour of choice for dry pasta), De Cecco takes an extra measure: they use bronze dies to cut the pasta.

What is Italy's #1 pasta? ›

1. Barilla. Barilla is the number-one most-chosen pasta brand in Italy, and the fourth most-chosen brand in Italy overall (behind Mulino Bianco, Kinder and Coca-Cola), with a CRP score of 176 – a slight decline, year on year.

What is the most sold pasta in the US? ›

Spaghetti. SHAPE: Long, thin, solid, cylindrical pasta. It's the most popular in the U.S. and the best-known pasta shape.

What's better, Barilla or Dececco? ›

Why De Cecco Is a Better Dry Pasta. The reason De Cecco is preferred is because it's a higher-quality product. While both De Cecco and Barilla hail from Italy and use 100% semolina flour (the flour of choice for dry pasta), De Cecco takes an extra measure: they use bronze dies to cut the pasta.

Why is pasta so much better in Italy? ›

The reason is simple: it's all in the flour. Dry pasta is made with only two ingredients, flour and water. In Italy, that flour comes from a kind of wheat called grano duro (“hard wheat”), a completely different species from the wheat used here to make all-purpose flour and bread products.

What are the 4 types of pasta in Italy? ›

There are four classic Roman pasta dishes: carbonara, cacio e pepe, amatriciana, and alla Gricia. Each uses slightly different techniques and ingredients and has its own place in the canon of Italian food. Here is a brief breakdown of these iconic Italian pasta dishes. 1.

What is Italians favorite pasta sauce? ›

Carbonara Sauce

The most beloved sauce in Rome (and all over the world) is a cornerstone dish of Italian cuisine that has been imitated, debated, and confused with lesser sauces.

Top Articles
Latest Posts
Article information

Author: Moshe Kshlerin

Last Updated:

Views: 6060

Rating: 4.7 / 5 (77 voted)

Reviews: 84% of readers found this page helpful

Author information

Name: Moshe Kshlerin

Birthday: 1994-01-25

Address: Suite 609 315 Lupita Unions, Ronnieburgh, MI 62697

Phone: +2424755286529

Job: District Education Designer

Hobby: Yoga, Gunsmithing, Singing, 3D printing, Nordic skating, Soapmaking, Juggling

Introduction: My name is Moshe Kshlerin, I am a gleaming, attractive, outstanding, pleasant, delightful, outstanding, famous person who loves writing and wants to share my knowledge and understanding with you.