The History Behind Our Favorite Valentine's Day Treats (2024)

Today, it is tradition to gift the ones you love with chocolates, candies, and other sweet treats on Valentine’s Day. While the roots of Valentine’s Day go all the way back to Roman times, candy gift-giving is a much more recent development. Where did it begin for some of the world’s favorite treats? Not only is there creativity behind the designs and names of the candy, but also the confectionery machinery that makes these sweet treats.

Here’s the history behind some of our team’s favorite Valentine’s Day sweets.

The History Behind Our Favorite Valentine's Day Treats (1)

Sweethearts Candy Hearts

Many of us can remember sending messages to classmates with Sweethearts Candy ‘Conversation’ Hearts. These were first introduced in 1866 when Daniel Chase developed a machine that could press food dye letters onto the candy lozenges made famous by his brother, New England Confectionery Company (NECCO) founder Oliver Chase. They were originally created to be shared at weddings, with sayings designed for the bride. In the early 1900’s, the candy hearts evolved into the ones we know today. As they became popular among Valentine’s Day gift-givers everywhere, NECCO decided to switch up some of the phrases to reflect the interests of a more modern crowd. Around eight billion candy hearts are made each year, and to this day, Sweethearts are the best-selling Valentine’s Day candy, accounting for more than 40 percent of all Valentine’s Day candy sold each year.

The History Behind Our Favorite Valentine's Day Treats (2)

Hershey’s Kisses

Hershey’s Kisses Chocolates were first manufactured in 1907 by the Hershey Chocolate Company in Derry, Pennsylvania. It is not known exactly how the Kisses got their name. One story has it that the machines that extrude the KISSES Chocolates make a sound like a kiss. Another possibility is that “kiss” was a common confectionery term at the time to refer to a small piece of candy and that Milton Hershey was smart enough to protect his own product’s popularity by registering a trademark for the name “HERSHEY’S KISSES” in 1921. By 1986, they got their pink and red Valentine’s wrappers to celebrate Valentine’s Day. The Kisses brand has added many flavors to the iconic product line to become one of the leading chocolate product brands in the world.

The History Behind Our Favorite Valentine's Day Treats (3)

Heart-Shaped Boxes of Chocolates

By the 1840s, the notion of Valentine’s Day as a holiday to celebrate romantic love had taken over most of the English-speaking world. Chocolate manufacturer Richard Cadbury, son of Cadbury founder John Cadbury, took advantage of his country’s sweet obsession with Valentine’s Day. Because the company had very recently perfected its process, leading to a surplus of cocoa, they were able to get experimental and try new treats, like the novelty chocolates they began to sell in commemorative packages. Richard recognized a great marketing opportunity for the new chocolates and started selling them in beautifully decorated boxes that he himself designed. In 1861, he created the first heart-shaped box of chocolates for Valentine’s Day. The popularity of the boxes has only grown over the years. Each year, over36 million heart-shaped boxes of chocolates are sold around the world.

The History Behind Our Favorite Valentine's Day Treats (4)

Valentine’s PEZ

PEZ is a compressed peppermint candy that launched in Austria in 1927. The candy was initially available in small drops and sold in tins before the hard-pressed brick shape candy was invented and PEZ dispensers followed in 1948 that hold 12 candy pieces. It wasn’t until 1952 that PEZ made it to the United States. Curtis Allina, the first PEZ president in the U.S. found PEZ difficult to sell with the strong peppermint taste and in an attempt to create a product children would like, he came up with the idea of creating fruit flavors and character-themed dispensers. Pez first introduced its heart-shaped Valentine’s Day themed dispensers in 1996. The first Happy Valentine’s Day PEZ were red hearts or pink hearts on a red stem that say Happy Valentine’s Day in black italic print. Then a neon red heart and stem, and hot pink heart on hot pink stem saying Happy Valentine’s Day in black italic font were released. In 2003, little white hearts were pad printed on the red and the neon red stems.

We here at CandyWorx hope you have an extra special Valentine’s Day. Regardless of if you are going out or staying in to celebrate the holiday, we hope you indulge on your favorite sweet treats today!

CandyWorx is proud to offer equipment that makes delicious sweet treats that help make your Valentine’s Day memorable. CandyWorx is a trusted custom equipment and solutions provider for the confectionery, chocolate, and cannabis industries. Full-scale and benchtop options are available for all production levels. To learn more, visit: https://www.candy-worx.com/equipment/

The History Behind Our Favorite Valentine's Day Treats (2024)

FAQs

What is the history of Valentine chocolates? ›

Heart-Shaped Boxes of Chocolates: Richard Cadbury, son of Cadbury founder John Cadbury, created 'fancy' boxes of chocolates to increase sales. He used drawings of his family and Alpine scenes to decorate them. In 1861, he created the first heart-shaped box of chocolates for Valentine's Day.

What is the history of Valentine candy hearts? ›

The history of conversation hearts dates back to 1847, but their origin story is not what you'd expect. The machine used to make the candies was initially invented to create medicine. Boston-based Pharmacist Oliver Chase developed the lozenge cutter to industrialize the formation of apothecary lozenges.

What is the history behind Valentine's day celebration? ›

Valentine's Day did not come to be celebrated as a day of romance until about the 14th century. Although there were several Christian martyrs named Valentine, the day may have taken its name from a priest who was martyred about 270 ce by the emperor Claudius II Gothicus.

What is the history behind Valentine's day for kids? ›

The holiday we know today got its name from a man named Valentine. While a few different stories are told about what he did to inspire the holiday, many people believe he's celebrated for his role as a Roman priest who helped couples secretly get married.

What is the legend behind Valentine's day? ›

Turns out, it was a pretty common name during Late Antiquity. As far as anyone can tell, the Saint Valentine of Valentine's Day was one of two guys preaching the good word in Rome in the third century. One of these two was martyred on February 14th 269, thus giving us the date for his eponymous day.

What does chocolate represent on Valentine's day? ›

It is seen as a thoughtful and adventurous way to express love and affection, representing sweetness, appreciation, and the desire to please one's beloved. For many people, chocolate is associated with pleasure and indulgence.

What is the most popular candy sold on Valentine day? ›

Conversation Hearts Are the Most Popular Valentine's Day Candy in the U.S. After a bit of a slump, conversation hearts are back on top of the list of most-purchased Valentine's Day candies, according to new data.

Why do we give candy on Valentine's Day? ›

The Aztecs also linked chocolate with love and desire, believing that it was an aphrodisiac. Though modern science does not support this theory, it nonetheless persisted in the Americas and Europe, helping cement chocolate's reputation as a lover's treat.

Who invented love heart sweets? ›

One of the earlier Swizzels launches was Love Hearts, invented by David Dee. They were first produced in 1954.

What is the valentines Day candy called? ›

Sweethearts (also known as conversation hearts) are small heart-shaped sugar candies sold around Valentine's Day. Each heart is printed with a message such as "Be Mine", "Kiss Me", "Call Me", "Let's Get Busy", or "Miss You".

What is the dark origin of Valentine's day? ›

One Valentine was a priest in third-century Rome who defied Emperor Claudius II after the ruler outlawed marriage for young men. St. Valentine would perform marriages in secret for young lovers, ultimately leading to his death.

What is the color for Valentine's day? ›

What are the Valentine's Day colors? Pop into any flower shop or even a festive hotel or restaurant and there's no arguing that red, white, and pink are the official colors of Valentine's Day.

How old is the oldest Valentine still in existence today? ›

The oldest known Valentine still exists today as a poem written by Charles Duke of Orleans to his wife while he was imprisoned in the Tower of London following his capture at the Battle of Agincourt. The greeting that was written in 1415 is part of the manuscript collection at the British Library in London.

What is the history of Valentine celebration? ›

The 8th-century Gelasian Sacramentary recorded the celebration of the Feast of Saint Valentine on February 14. The day became associated with romantic love in the 14th and 15th centuries, when notions of courtly love flourished, apparently by association with the "lovebirds" of early spring.

What does Valentine's day really mean? ›

While the date is meant to honor Saint Valentine's death and burial, which supposedly occurred in mid-February around 270 AD, some historians believe the date could reflect the Catholic Church's attempt to replace the ancient Pagan celebration of Lupercalia — a fertility festival for the pagan agricultural god Faunus — ...

What is the logic behind Valentine's day? ›

While imprisoned, Valentine cared for his fellow prisoners and also his jailor's blind daughter. Legend has it that Valentine cured the girl's blindness and that his final act before being executed was to write her a love message signed 'from your Valentine'. Valentine was executed on 14 February in the year 270.

What is the true story of Valentine? ›

According to NPR, Emperor Claudius II of Rome executed two different men named Valentine on February 14 (in two different years) during the third century. One account of St. Valentine says that he was a priest who was arrested for defying a Roman decree that forbade soldiers from marrying.

What does the Bible say about Valentine's day? ›

In I Corinthians 10:19-21, the apostle Paul compares mixing paganism with Christianity—syncretism—to worshipping demons. This principle includes giving one's time or interest to things of pagan origin. As an example, the Bible neither mentions nor espouses Valentine's Day or its practices.

What is the secret behind Valentine's day? ›

Some believe Valentine's Day is celebrated on February 14 because that is when Saint Valentine was killed or buried. Others claim the date has to do with the ancient Roman feast of Lupercalia, which was a days-long celebration that would start on February 13 and end on February 15.

Why is the color red associated with Valentine's Day? ›

In a more literal sense, red is the color of blood that pumps through our hearts, which represents love and passion and romance. Additionally, red was the first color to be linked with Valentine's Day at Lupercalia in Rome, an ancient pagan festival held each year on February 15.

What does giving chocolate to a girl mean? ›

Chocolate has been associated with love and desire largely because of its delicious taste and its ability to delight the senses. In addition, it is believed that certain compounds in cocoa, such as phenylethylamine, can produce feelings of euphoria and happiness, which has reinforced its link to romantic emotions.

What is the importance of Chocolate Day in Valentine week? ›

Chocolates are synonymous with love, pleasure, and tenderness, symbolizing the sweet moments shared between individuals. Gifting chocolates on Chocolate Day is a gesture of love and appreciation, strengthening bonds and creating lasting memories.

Why do we give roses on Valentine's Day? ›

Red roses, for instance, typically represent love and romance and have been a powerful symbol of passion for many cultures through the ages. The rose was sacred to a number of goddesses including Isis of Egypt, and the ancient Greeks and Romans identified the rose with their goddesses of love, Aphrodite and Venus.

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