The Rise, Fall, And Rise Again Of Hydrox, The OG Cookie Creme Sandwich Brand (2024)

FAQs

Why did Hydrox lose to Oreo? ›

The name sounded too much like a household cleaner while the company, much smaller than National Biscuit, had less marketing power. Fast forwarding through the 20th century, Oreo nudged Hydrox into the background. By 1998, Oreo sales were at the $348 million market while Hydrox was a pitiful $16 million.

Yet Oreo's dominance is unparalleled, accounting for roughly 10% of all cookies purchased in the US. Nabisco, the maker of Oreo (and a subsidiary of Mondelez Inc.), commands nearly 40% of the cookie market. Hydrox, meanwhile, was discontinued in 2003.

Even though Hydrox always seemed to be the Pepsi to Oreo's co*ke, the Sega to their Nintendo, the WWF to their WCW, Hydrox actually debuted first. Hydrox was released in 1908 and Nabisco released Oreos on April 2, 1912.

Oreo is the best-selling cookie in the world today. But few people remember the product that Nabisco blatantly ripped off: Hydrox. A creation of Kansas City's Loose-Wiles Biscuit Company, Hydrox was billed as the “aristocrat of cookies,” with a novel combo of chocolate and cream filling.

The problem, as Warren put it, “was that we were looking for American consumers in China”. The Oreo in China simply focused too much on the global market, and not enough on the local market. It essentially had its name translated into the local language and dropped into China.

The name Oreo was trademarked on March 14, 1912. It was launched as an imitation of the original Hydrox cookie manufactured by Sunshine company, which was introduced in 1908. The original design on the face of the Oreo featured a wreath around the edge of the cookie and the name "OREO" in the center.

Oreo was created in 1912 as an imitation of Hydrox. Oreo eventually surpassed Hydrox in popularity, which resulted in the Hydrox cookies being perceived by many as an Oreo off-brand, despite the opposite being the case.

The most common version asserts that Oreo derives from or, French for "gold" and supposedly the color of the original packaging. Others say it stands for "orexigenic," a medical term for substances that stimulate the appetite (including cannabis).

Leaf® Brands is proud to bring back the original sandwich cookie, Hydrox®! Yep, it predated Oreo and was always free of animal fats.

When the cookie was first introduced in 1912, it appeared as an Oreo Biscuit, which changed in 1921 to an Oreo Sandwich. There was another name change in 1937 to Oreo Creme Sandwich before the company settled on the name that was decided upon in 1974: Oreo Chocolate Sandwich Cookie.

What is Oreos rival? ›

Hydrox. Decades later, the entrepreneur is resurrecting the product he used to love. After years of dormancy, Hydrox cream-filled chocolate sandwich cookies are coming back. The cookies, which predate Oreo, could challenge its former rival and are available only via pre-order on Amazon.com.

Oreo is the best-selling cookie in the world. It is now sold in over 100 countries. Oreo was first produced in 1912 by the National Biscuit Company, now known as Na-Bis-Co. But did you know Oreos are a copycat product?

The company and its CEO Ellia Kassoff claim the Oreo manufacturer is intimidating retailers and instructing workers who restock its creme-filled chocolate cookies in stores to hide, misplace or move Hydrox to less desirable locations. “I'm going to be pursuing a lawsuit against them,” Kassoff said in an interview.

The Oreo brand has been owned by Mondelez International since 2012. According to Mondelez, it takes two hours to make and bake one Oreo cookie. The company operates factories in 18 countries around the world that produce 40 billion cookies per year.

In short, the vast majority of Oreos are vegan and do not contain any animal ingredients (not even milk!). These include: Classic Oreos, Golden Oreos, Double Stuff, and Chocolate Cream Oreos. The only Oreos which are not suitable for vegans are the Peanut Butter flavoured biscuits which contain milk.

Oreo boycott (also known as the Nabisco boycott and Mondelez boycott) is a boycott of the Oreo cookie and other Nabisco-manufactured products, including Chips Ahoy! and Cheese Nips. The boycott was prompted by the Mondelez company's decision to close its American factories and move production to Mexico.

Today, it is the best-selling cookie in the world, but few people remember the product that Nabisco, the company behind Oreo, blatantly ripped off. We are talking about Hydrox. Mackenzie Martin of member station KCUR says Hydrox was the original chocolate sandwich cookie.

Oreo is the best-selling cookie in the world. It is now sold in over 100 countries. Oreo was first produced in 1912 by the National Biscuit Company, now known as Na-Bis-Co. But did you know Oreos are a copycat product?

A long time ago, two brothers disliked each other.

Jacob and Joseph Loose ran two competing bakeries in Kansas City, Missouri. Jacob invented the Hydrox cookie. It was a chocolate cookie with vanilla creme filling. Joseph copied his brother and created Oreo, but he struggled to build a successful company.