by Kate Ankeny | Jan 29, 2024
Hangable Fake Cake Mirror from Kimoshicakes.
Valentine’s Day is just around the corner. This holiday presents lots of opportunities for creative businesses to present fresh DIY projects for kids and adults, as well as remake existing items in this year’s trending colors.
According to Drive Research, up to 52% of consumers this year are gearing up to celebrate Valentine’s Day, with an average spending of $192. This marks an increase from the previous year’s average of $175. The allure of online shopping persists, with 35% of consumers opting for virtual storefronts to find the perfect gifts.
Go beyond hearts and flowers this year and stand out from the crowds with these 2024 Valentine’s Day craft trends.
Left: trending berry color pallette. Right: Neutrals and cream color pallette.
Color trends
When it comes to color, berry colors will dominate, including rich reds, deep purples, and muted pinks. The calming palette of neutrals and creams we saw last year will continue to be popular this year.
Left/top: Personalized Vinyl Record Song Lyrics home decor from AMZprint. Right/bottom: Valentine’s Day Knitting Patterns with Hearts from ewe ewe.
Foodie Gifts
For the food-obsessed in your life, consider a foodie-themed gift. Patterns and imagery featuring candy and trendy foods are being incorporated into home decor and personal items. Searching for a unique gift for the taco enthusiast in your life? Nothing says “Happy Valentine’s Day” like a crocheted emotional support taco!
Popular food imagery:
- cakes
- Pop Tarts
- Goldfish crackers
- Jello
- candy
- pizza
- tacos
Popular decor items featuring food imagery
- jewelry boxes
- mirrors
- wall art
- throw pillows
- coasters
- plates, bowls, and cups
Left/top: Heart and Monogram Ornaments Wool Felt Supply Kit from Lolli & Grace. Right: Heart Stitchable Buttons from Katrinkles.
Artistic Experiences
Craft kits and artistic experiences have witnessed a significant surge in popularity over the past year. According to Etsy, searches on the platform for “kids crafts” have increased by 250% year over year. Crafting for Valentine’s Day not only allows kids to have fun while unleashing their imagination but also provides them with the chance for do-it-yourself gifting. This trend extends to adults too, with a plethora of ready-made kits catering to various skill levels available in the market.
Craft ideas for kids
- heart-shaped sun catchers
- heart string art
- old fashioned Valentine card kits with doilies
- heart garland
Craft ideas for adults
- felt ornaments
- string art
- embroidery kits
- punch needle kits
Make and gift heart engraved plant pots with this tutorial from Kingston Home. These decorative pots will brighten up a home all year long!
Couples’ Gifts
This Valentine’s season, the trend in gift-giving is shifting towards thoughtful and personalized couple’s gifts. From matching sweatshirts that reflect complementary styles to customized home decor items featuring cherished moments like anniversary dates and favorite songs, these items make Valentine’s Day more personal than ever.
Product ideas:
- couples hoodies
- “Our song” wall hanging
- personalized scrapbook or photobook
- custom couples name light
- matching jewelry
- star maps
Evergreen Household Gifts
For Valentine’s Day 2024, we’re seeing a rising trend around giving evergreen household items, gifting decor, and household items that transcend the holiday. Beyond fleeting expressions, these gifts, such as pastel-hued mugs and dish towels adorned with special handmade touches, provide recipients with lasting value, offering both flexibility and a reminder of love in their daily lives.
Product ideas:
- handmade ceramic mugs, cups, plates and bowls
- embroidered and screen-printed dish towels
- decorative throw pillows
- hand painted vases and planters
Left/Top: Handmade Pressed Flower Forget Me Not Heart Locket from FloralMemoriesJewel. Right/bottom: Kids Valentines Felt Kit from Fern and Love.
Nostalgic Jewelry
Nostalgic jewelry is trending, particularly lockets for holding cherished memories. Worn patinas and vintage styles make them romantic and practical. Heartfelt charms on necklaces are gaining popularity too, with charm options to cater to various interests, from sports to cooking, adding a personal touch to the trend.
Product ideas:
- heart lockets
- charm necklaces and bracelets
- pressed flower jewelry
- vintage inspired rings, bracelets, and necklaces
From timeless favorites like candy to emerging trends in foodie gifts, artistic experiences, couples gifts, evergreen household goods, and nostalgic Jewelry, this Valentine’s season is inspiring thoughtful creativity and heartfelt gifting.
Kate Ankeny
Operations Manager and Outreach Coordinator
Kate has a background working in the arts non-profit, marketing, and design industries. She has coordinated with craft business owners to put on workshops, guest artist residencies, discussions, and large scale creative events. In her design business, she creates visual branding, websites and promotional pieces for creative entrepreneurs. She lives in Silverthorne, Colorado.
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