Which Companies Have Purchased the Most Super Bowl Commercials Since the First Super Bowl? (2024)
The Super Bowl is the most televised event every year, and many people admit to watching it more for the commercials than for the actual game. With a regular viewership of more than 100 million people, there’s a lot of money to be made by the advertisers during this major sporting event that is watched around the world. Some of the best Super Bowl commercials are still being talked about years later. How could you forget about the Budweiser Super Bowl commercial with the “Bud”-“weis”-“er” frogs?
Many companies have created heartwarming, funny, and memorable commercials to play during one of these coveted Super Bowl ad spots, but which companies have had the most Super Bowl commercials since the very first Super Bowl game took place in 1967? Using Adland.TV’s collection of Super Bowl ads, WizardPins found the companies that have had the most commercials over 55 Super Bowl games.
Which Company Has Purchased the Most Super Bowl Commercials?
The company that has purchased the most Super Bowl commercials of all time is Budweiser, with 142 Super Bowl ads since the very first Super Bowl game was played in 1967, the most of any company by far. They have spent an impressive $528.9 million on these Super Bowl commercials. Budweiser’s total number of Super Bowl ads also includes the Bud Light Super Bowl commercials, as we calculated the total number of ads to include commercials for different products of the same brand.
The 10 Companies That Have Purchased the Most Super Bowl Ads
How much is a Super Bowl commercial? The Super Bowl commercial cost has risen dramatically over the past 55 years. The first Super Bowl ad cost $40,000 for a 30-second spot, which would be worth $326,950 when adjusted for inflation. The cost of Super Bowl commercials in 2021 was $5.5 million dollars, 17 times the cost of a commercial in the very first Super Bowl.
The Cost of 30 Seconds of Commercial Time at Each Super Bowl
1967: $40,000 ($326,950 when adjusted for inflation)
1968: $54,000 ($423,625)
1969: $67,500 ($502,117)
1970: $78,200 ($550,228)
1971: $72,000 ($485,339)
1972: $86,000 ($561,681)
1973: $103,500 ($636,392)
1974: $107,000 ($592,522)
1975: $110,000 ($558,185)
1976: $125,000 ($599,743)
1977: $162,000 ($729,810)
1978: $185,000 ($774,625)
1979: $222,000 ($834,803)
1980: $275,000 ($911,114)
1981: $324,300 ($973,981)
1982: $345,000 ($976,021)
1983: $400,000 ($1,096,398)
1984: $450,000 ($1,182,400)
1985: $500,000 ($1,268,601)
1986: $550,000 ($1,369,997)
1987: $575,000 ($1,381,8370
1988: $600,000 ($1,384,630)
1989: $675,000 ($1,486,105)
1990: $700,000 ($1,462,143)
1991: $800,000 ($1,603,542)
1992: $800,000 ($1,556,681)
1993: $850,000 ($1,605,900)
1994: $900,000 ($1,657,913)
1995: $1,150,000 ($2,060,602)
1996: $1,085,000 ($1,887,879)
1997: $1,200,000 ($2,041,144)
1998: $1,292,000 ($2,163,926)
1999: $1,600,000 ($2,621,878)
2000: $2,100,000 ($3,329,305)
2001: $2,200,000 ($3,393,258)
2002: $2,200,000 ($3,338,558)
2003: $2,150,000 ($3,189,981)
2004: $2,302,000 ($3,326,908)
2005: $2,400,000 ($3,354,876)
2006: $2,500,000 ($3,385,454)
2007: $2,385,000 ($3,140,281)
2008: $2,700,000 ($3,423,585)
2009: $3,000,000 ($3,817,565)
2010: $2,974,000 ($3,723,406)
2011: $3,100,000 ($3,762,395)
2012: $3,500,000 ($4,161,740)
2013: $4,000,000 ($4,687,612)
2014: $4,200,000 ($4,843,423)
2015: $4,400,000 ($5,068,047)
2016: $4,800,000 ($5,459,900)
2017: $5,050,000 ($5,624,450)
2018: $5,200,000 ($5,653,429)
2019: $5,250,000 ($5,606,206)
2020: $5,600,000 ($5,907,078)
2021: $5,500,000
No matter which team’s pins you collect or whose keychain is in your pocket, companies are sure to pay a lot for your attention during the next Super Bowl.
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Which Company Has Purchased the Most Super Bowl Commercials? The company that has purchased the most Super Bowl commercials of all time is Budweiser
Budweiser
Budweiser (/ˈbʌdwaɪzər/) is an American-style pale lager, a brand of Belgian company AB InBev. Introduced in 1876 by Carl Conrad & Co. of St. Louis, Missouri, Budweiser has become a large selling beer company in the United States.
So which types of companies do tend to benefit from Super Bowl ads? Big brands. This is not a time for new brands. It's a good time for well-known, heavyweight brands to reinforce a position, create a new position or introduce a new product.
The most expensive Super Bowl commercial ever was a tie between the Amazon Alexa and Google Assistant commercials during the 2020 Super Bowl. They were both 90 seconds long and cost $16.8 million each. However, Budweiser has purchased the most Super Bowl commercials in total.
Amazon's Super Bowl success notwithstanding, Budweiser remains the company that has spent the most on Super Bowl commercials, allocating a total of 470.5 million dollars on Super Bowl ads between the first Big Game in 1967 and Super Bowl LIV in 2020.
The Budweiser Clydesdales, mascots of the U.S. beer brand Budweiser; its parent company Anheuser-Busch frequently advertises during the Super Bowl, and have won USA Today's annual Super Bowl ad survey 14 times in its history.
Advertisers are well aware of the massive viewership the event attracts, and they are willing to pay top dollar for a chance to grab viewers' attention during the highly anticipated commercial breaks.
The reason is simple: There is no opportunity guaranteed to reach more people than the Super Bowl, and the slice of every other pie keeps shrinking. “It's a throwback in terms of reaching everyone all at once,” said Charles Taylor, a professor of marketing at the Villanova School of Business.
And he did it for pretty much for free. That's right, for free. That's because the Super Bowl performers don't really get paid by the NFL to perform. None of the performers that performed before and during the big game — Usher, Reba McEntire, Post Malone and Andra Day — took home a salary for the day's work.
Despite the lack of a paycheck, the NFL does pay for the costs associated with bringing the show to life, which in 2020 cost $13 million, per Reuters. They also cover the artists' travel expenses. "We do not pay the artists," an NFL spokesperson told Forbes in 2016.
Amazon took the No. 1 spot in the Ad Age World's Largest Advertisers ranking for the second year in a row with $20.6 billion in 2022 worldwide ad and promotion spending, up 22%.
The world's largest advertisers have … not changed much in the past year. The top five advertisers – Amazon, L'Oréal, Alibaba, Procter & Gamble and Samsung – held their positions in the latest Ad Age World's Largest Advertisers ranking.
Despite competition from successful ads by Amazon, Budweiser's longstanding presence and investment in Super Bowl advertising solidify its position as the king of Super Bowl ads.
The cost of a Super Bowl commercial carried the same price tag in 2024 as in 2023: $7 million for 30 seconds of air time, according to NPR. CBS last carried a Super Bowl in 2021, when the Chiefs and Buccaneers faced off. That year, it cost advertisers $5.5 million for 30 seconds of Super Bowl air time.
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