The Super Bowl Halftime Show has seen performances from legendary musicians. Prince, Beyoncé, Madonna, Michael Jackson, and Rihanna are just some past performers who have expansive catalogs of undeniable hits that can come together for a strong 13-minute medley. The question of who will perform in the Super Bowl is almost as important as which two football teams will face off in the annual game.
This year, Taylor Swift has become a big part of the conversation surrounding the Super Bowl—not because she will perform during the halftime show (Usher will!) but because her boyfriend Travis Kelce, Kansas City Chiefs tight end, will play in the game against the San Francisco 49ers.
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While a performance from Swift during Kelce’s game would be undoubtedly sweet, it’s unlikely that the pop star will take the Super Bowl halftime stage anytime soon. For years, Swift has allegedly declined the slot due to having inked a “long-term partnership” with Coca-Cola, the rival brand to the Super Bowl Halftime sponsor, Pepsi. When Apple Music took over as the official sponsor in 2022, there were rumors that she was offered the gig. TMZ confirmed that she was offered but declined it because she was working on her album re-records at the time.
What could also be preventing Swift is her busy schedule. She released her Oct. 2022 album, Midnights, which recently won two Grammy awards, including a historic fourth Album of the Year award for Swift, and is re-recording her first six albums—four of which have been released: Fearless (Taylor’s Version), Red (Taylor’s Version), Speak Now (Taylor’s Version), and 1989 (Taylor’s Version). She still has Reputation (Taylor’s Version) and Taylor Swift (Taylor’s Version) to release. She also just announced that she will release a brand new album, The Tortured Poets Department, on April 19.
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In March 2023, the singer embarked on the wildly successful Eras Tour—which concluded its first leg in Nov. 2023. Swift got some time off for the holidays, and the tour recently picked back up for a four-day stretch in Tokyo. It’s unclear if and when she’ll do the Super Bowl, but she certainly has a plethora of hit songs to choose from. Given that she has her Eras Tour, her re-recorded albums, and a new album coming out, a Swiftie Super Bowl might not be in the cards soon, though.
Correction, Feb. 10
The original version of this story misstated that Taylor Swift still has “Lover (Taylor’s Version)” to release. It’s “Taylor Swift (Taylor’s Version)” that is awaiting its release.
FAQs
For a period, Swift had signed a contract with Coca-Cola. Since the Halftime Show was infamously sponsored by Pepsi, this clash of brands was considered too heavy.
Has Taylor Swift ever attended the Super Bowl? ›
But this year, Taylor Swift's attendance stirred up some additional excitement. The global superstar attended the event to support her partner Travis Kelce, who plays tight end for the Kansas City Chiefs. This year, Swift attended 13 games.
How many times did they show Taylor Swift during the Super Bowl? ›
She was shown for 54 seconds during CBS the broadcast, accounting for less than 1% of the four-hour game. The four-time Grammy winner appeared on the screen 12 times throughout the contest, not including pregame or postgame.
Who turned down the Super Bowl halftime show in 2024? ›
Usher's 2024 Super Bowl Halftime Show Invite.
How much do Super Bowl halftime performers get paid? ›
Do Super Bowl halftime performers get paid? Despite the euphoria surrounding the event, entertainers do not get paid to play the Super Bowl. At least not what they usually make. They only make union scale for the performances, according to AZ Central, part of the USA TODAY NETWORK.
Why did Taylor Swift not want to do the Super Bowl? ›
For years, Swift has allegedly declined the slot due to having inked a “long-term partnership” with Coca-Cola, the rival brand to the Super Bowl Halftime sponsor, Pepsi. When Apple Music took over as the official sponsor in 2022, there were rumors that she was offered the gig.
Did Taylor Swift get paid to go to the Super Bowl? ›
Since Swift attended the game for free, her appearance was a bargain for the NFL and CBS. Companies and brands that want to partner with a celebrity for added star power have shelled out big bucks in the past.
How much money did Taylor Swift make for the NFL? ›
Everybody knows Taylor Swift has had a massive impact on the NFL this year, and many might be wondering exactly how to measure it. Now, some of the results are in. Swift has generated an equivalent brand value of $331.5 million for the Kansas City Chiefs and the NFL, Apex Marketing Group tells Front Office Sports.
How much is Taylor Swift worth? ›
Who refused to perform at the Super Bowl? ›
Though Jay-Z produced the 2020 Super Bowl halftime show starring J-Lo and Shakira, the rapper rejected the offer. In a 2020 interview with The New York Times, the rapper revealed that he turned down the opportunity because the NFL wanted control over who he could bring out for the performance.
In fact, the "Yeah!" singer said he has no hard feelings over the reason the "Baby" singer declined his invited to be a special guest during his 2024 Super Bowl Halftime performance. "I think that it might've been the fact that he's just wanting to tell a different story right now," Usher explained during a Feb.
Who has never performed at the Super Bowl? ›
From A-listers like Adele and Taylor Swift who have never performed, and reportedly don't intend to anytime soon, to stars like Rihanna who once boycotted the event before changing her mind, there are many reasons why some artists have avoided the Super Bowl.
How much does Jennifer Lopez get paid for the Super Bowl? ›
NFL vice president of communications Brian McCarthy told Newsweek in 2022 that the league doesn't pay halftime performers an "appearance fee, but the artists are indeed paid union scale." But Newsweek reported that under the union agreement that would've been about $1,000 a day for the Jennifer Lopez and Shakira Super ...
How much is Usher getting paid to do the Super Bowl? ›
At least not directly. More than 100 million people tune in to the Super Bowl yearly, but the halftime show performers are not typically paid any more than SAG-AFTRA's minimum union rate. For Usher, that amounts to $671.00 for the performance itself, a union spokesperson told Business Insider.
How much did Michael Jackson get paid for the Super Bowl? ›
Michael Jackson famously requested $1 million to perform at the 1993 Super Bowl Halftime Show. The NFL said no and he eventually balked and performed for free.
Where is Taylor Swift sitting at the Super Bowl? ›
Swift and her entourage were sitting in a suite courtesy of Kansas City Chiefs tight end Travis Kelce, whom she has been dating since the first few weeks of the NFL season. Kelce reportedly purchased the suite, which cost more than $1 million, sources told TMZ.
What top did Taylor Swift wear to the Super Bowl? ›
Taylor Swift Wears Dion Lee Crochet Corset Top to Super Bowl 2024.
Was Taylor Swift at the Super Bowl parade? ›
Swift, who is dating Kelce and attended Sunday's Super Bowl, was not at Wednesday's parade.
Has Taylor Swift ever performed at the Grammys? ›
The singer/songwriter made her GRAMMY performance debut at the 51st GRAMMY Awards in 2009, performing "Fifteen" with Miley Cyrus. When she was 10, Swift penned the poem "Monster In My Closet," which won a national poetry contest. The GRAMMY Museum debuted The Taylor Swift Experience in 2014.
