4 Important Valentine’s Day Statistics to Help You Plan Your Holiday – Rio Roses (2024)

FAQs

What is the statistic about Valentine's Day? ›

Americans send 145 million Valentine's Day cards each year. According to Hallmark, a whopping 145 million Valentine's Day cards are exchanged every February 14 (and that's not even including all those kids' valentines exchanged in classrooms!).

67.68% of men said they would purchase Valentine's gifts for their loved ones; Men are likelier to spend more on gifts, with an average spending of $249; Women, on the other hand, have an estimated spending of $57; 60% of flowers purchased by women on Valentine's Day are going to themselves.

Almost half of the cut flowers purchased (47 percent) are roses.

The Society of American Florists says that 250 million roses are produced for the holiday, but it doesn't estimate spending.

Valentine's Day is most commonly associated with romantic love, with millions of Valentine's Day cards being exchanged each year. Gifts of flowers or a single red rose are sent with romantic messages to loved ones and couples spend special time together.

Celebrating Valentine's Day in the United States comes with multiple go-to practices. Offering a bouquet of red roses to your beloved. Purchasing a card with a heartfelt message. Sharing a candlelit meal with your partner.

Not only that, Valentine's Day tends to be the most popular day to get engaged. Spending differs by gender and age. Men spend more on Valentine's Day ($200+), while women usually spend less. Millennials are the biggest spenders, with those in that age group planning to spend around $300 on the holiday.

It is a day where we celebrate the value of love. Yes, most would be focusing on romantic love on this day. But Valentine's can also be celebrated as a family. It can also be a celebration of self-love.

Approximately 250 million roses are grown each year just for Valentine's Day. Making sure that all these flowers are delivered within 24 hours costs money, as growers cover the costs of meeting the high demand under difficult conditions.

How many roses are sold in February? ›

Now, approximately 114 million cards are sent out each Valentine's Day. Last year over 250 million roses were sold, with almost 70% being red. The rose became the flower of valentine's day because of its affiliation with Aphrodite, the goddess of love.

Men are far more likely to buy flowers or plants than women — 60% to 33%, respectively. Roses are the most popular Valentine's flower, with over 250 million produced exclusively for the holiday each year. Of those who planned to buy flowers for Valentine's 2024, 70% said they'd be buying roses.

It is believed Aphrodite's tears and the blood of her lover, Adonis, watered the ground from where bushes of red roses grew. It then became a symbol of true love until death for Romanas. And now, the world makes use of red roses to express their feelings and admire another person's beauty.

Here are five things to know if you are buying flowers. Red roses are more expensive now. Red roses—especially the long-stemmed kind—are considered “overpriced” around Valentine's Day thanks to high demand and consumers' willingness to pay.

The median age breakdown of flower and gift sales is very close to demographics of the overall Top 1000, of which 25.5% are in that 25 to 34-year-old category. 20.4% of shoppers are adults aged 35-44, compared to 21.2% of Top 1000 customers overall.

This is demonstrated by a recent global survey. Of the 18,201 consumers in 17 global markets, 59% say they'll celebrate Valentine's Day in some way. However, the proportions of celebrations in markets vary greatly.

Just over half of all Americans (51%) say they have celebrated Valentine's Day before and will do so again this year. Women are more likely than men in the US (55% vs. 46%) to say this. Nearly three in ten Americans (29%) say they've celebrated Valentine's Day before but will skip it this year.

Nearly four out of 10 people plan to go out to eat to celebrate Valentine's Day, more than any other holiday surveyed by data and tech firm Numerator.