Girl Scouts of the USA Kicks Off Cookie Season Nationally, Highlighting How Cookie Sales Help Millions of Girls “Unbox the Future” (2024)

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NEW YORK (January 9, 2024)—Today, Girl Scouts of the USA (GSUSA), the largest girl-led organization in the world, announced the launch of the 2024 national Girl Scout Cookie™ season. During this highly-anticipated time of the year, girls flex their entrepreneurial muscles and acquire important life skills like goal setting, decision making, money management, people skills, and business ethics. All proceeds from cookie sales stay with local councils and troops to power Girl Scouts’ amazing experiences year-round.

This year’s theme, Unbox the Future, aims to remove social barriers that often keep girls boxed in. When bold, goal-getting Girl Scouts sell a package of cookies, they do much more than what’s seen at face value. Girl Scouts are entrepreneurial powerhouses creating a more equitable future for themselves and the world.

Nearly 700K girls participate in the Girl Scout Cookie Program, which provides vital girl-led entrepreneurial skills that build courage, confidence, and character. As a result, girls obtain limitless barrier-breaking futures outside the box with transferable life skills. Girl Scouts can earn a variety of badges and awards to develop valuable business skills, including Cookie Business badges, Financial Literacy badges, Cookie Entrepreneur Family pins, and Entrepreneur badges.

Councils rely on cookie earnings to run their programming, which supports incredible experiences for girls, such as service projects, troop travel, and summer camp. The 2024 lineup includes classics such as Thin Mints®, Samoas®/Caramel deLites®, Peanut Butter Patties®/Tagalongs®, Adventurefuls® and other fan favorites.

“When people buy Girl Scout Cookies, they’re buying so much more than cookies. Every package of Girl Scout Cookies sold puts girls one step closer to making real change in their own futures, communities, and the world,” said GSUSA Chief Revenue Officer Wendy Lou. “Girls break expectations through the power of the cookie program and open a host of possibilities beyond the box.”

This season, GSUSA calls on communities around the nation to unbox the future for young entrepreneurs with the world’s most life-changing cookies. Please support your local Girl Scouts by ordering from a girl you know or by visiting www.girlscoutcookies.org to find a booth near you. Be sure to visit www.girlscoutcookies.org again on February 16 to have cookies shipped directly to your home.

How to Purchase Girl Scout Cookies This Year

  • If you know a registered Girl Scout, reach out to her to find out how she's selling cookies. If you don’t know a Girl Scout, check with your local council or use the Girl Scout Cookie Finder to find a booth and purchase cookies.
  • Beginning February 16, customers who do not already know a Girl Scout will also be able to purchase cookies to be shipped directly to their homes by entering their zip code into the Girl Scout Cookie Finder. This link can also be used to find a local booth, purchase cookies, and/or to donate cookies for local community causes.
  • You can also text COOKIES to 59618 to stay informed about how to purchase Girl Scout Cookies and other exciting Girl Scout news. Learn more about the Terms and Conditions and the SMS Privacy Policy.

For more than 100 years, Girl Scouts and their enthusiastic supporters have helped ensure the success of the iconic annual cookie program—and they’ve had fun, developed valuable life skills, and made their communities a better place every step of the way. Girl Scout Cookie season is recognized nationally from January through April, but local timing varies; visit www.girlscoutcookies.org to sign up to hear the latest news about cookies. Girl Scouts in grades K–12 can start their journey to fun, friendship and new experiences by joining the world's largest entrepreneurial organization for girls at any point in the year. Girls can join, and adults can become a volunteers at www.girlscouts.org/join. 

Girl Scouts bring their dreams to life and work together to build a better world. Through programs from coast to coast, Girl Scouts of all backgrounds and abilities can be unapologetically themselves as they discover their strengths and rise to meet new challenges—whether they want to climb to the top of a tree or the top of their class, lace up their boots for a hike or advocate for climate justice, or make their first best friends. Backed by trusted adult volunteers, mentors, and millions of alums, Girl Scouts lead the way as they find their voices and make changes that affect the issues most important to them. To join us, volunteer, reconnect, or donate, visit girlscouts.org.   

Girl Scouts of the USA Kicks Off Cookie Season Nationally, Highlighting
How Cookie Sales Help Millions of Girls “Unbox the Future” (2024)

FAQs

How much profit do Girl Scouts get from cookie sales? ›

Overall, we estimate that Girl scout cookies cost between $1.50 – $2.00 per box. At a sale price of $6 per box (in some areas, prices are now ​up to $7​), Councils earn around $4 – $5 profit per box (or about 70% margins).

How does selling Girl Scout Cookies help the girls? ›

The Girl Scout Cookie Program strives to offer girls important experiences in entrepreneurship, leadership, business, and finance from an early age, as well as provide girls and Girl Scout councils with the funding necessary for activities and programs throughout the troop year.

Where does the money go from the sale of Girl Scout Cookies? ›

One hundred percent of the money that a council and its troops raise through the Girl Scout Cookie Program stays with that council and its troops. Let there be no question: all of the revenue from cookie activities—every penny after paying the baker—stays with the Girl Scout council.

Why did Girl Scouts start selling cookies? ›

The sale of cookies to finance troop activities began as early as 1917, five years after Juliette Gordon Low started Girl Scouts in the United States. The Mistletoe Troop in Muskogee, Oklahoma, baked cookies and sold them in its high school cafeteria as a service project.

How much money does the troop get for each box of cookies in 2024? ›

The volunteer-led Product Sales Committee has approved increasing the price of Girl Scout Cookies sold in the 2024 Cookie Program to $6/package. An additional $0.20/package is allocated to girl rewards.

How many boxes of cookies do Girl Scouts sell each year? ›

In a normal year, the Girl Scouts of the United States of America will sell about 200 million boxes of cookies, as NPR's Scott Horsley reported last year. The national organization calls it "the largest girl-led entrepreneurial program in the world," with nearly 700,000 Girl Scouts participating.

What do Girl Scouts say when they sell cookies? ›

I'm selling Girl Scout cookies with my troop, Troop xxxxx. We are selling cookies so we can __________________ [ex. go on a trip, complete a service project, etc.]. Selling cookies is teaching us skills like goal setting and money management. We would appreciate you supporting us by purchasing some Girl Scout cookies!

What are the 5 skills of Girl Scout cookie sales? ›

Those 5 Skills are: Goal Setting, Decision Making, Money Management, People Skills, and Business Ethics.

Who benefits from Girl Scouts? ›

Girl Scouts helps girls develop their full individual potential; relate to others with increasing understanding, skill, and respect; develop values to guide their actions and provide the foundation for sound decision making; and contribute to the improvement of society through their abilities, leadership skills, and ...

Who sold the most Girl Scout Cookies? ›

Her record held for more than twenty-nine years, until Katie Francis, 12, sold 18,107 boxes in 2014. In 2017, Charlotte McCourt, a girl scout from New Jersey, sold over 25,000 boxes of cookies, breaking the record. In 2021, Lilly Bumpus, a childhood cancer survivor, broke the record by selling 32,484 boxes.

Are Girl Scouts religious? ›

Everything in Girl Scouting is based on the Girl Scout Promise and Law, which includes many of the principles and values common across religions. So while we are a secular organization, Girl Scouts has always encouraged girls to take spiritual journeys via their faiths' religious recognitions.

What percentage of Girl Scout Cookies go to the troop? ›

60% is invested in girls through programs, properties, volunteer support & training, financial assistance, and council services. 21% goes towards the Girl Scout Cookie Program and baker costs. 19% goes towards troop proceeds and girl rewards. caramel-flavored crème and a hint of sea salt.

What are the benefits of selling Girl Scout Cookies? ›

By having a voice in their cookie sales, they are learning how to run a business and gain the confidence to make important decisions. Girls also learn how to develop a budget, interact with customers, and handle money.

What do Girl Scouts get for selling the most cookies? ›

Girls who reach 240+ boxes on their initial cookie order will receive the Light Up Butterflies (Set of 3). Troops with a Final PGA of 255+ will earn a Weekender Tote for every girl who has sold at least 25 boxes.

What's so special about Girl Scout Cookies? ›

People love Girl Scout cookies. Part of that is the taste; they are eminently edible, because they are cookies. Part of that is the nostalgia. They remind you of childhood, how you once were a Girl Scout, or knew a Girl Scout, or ate cookies.

How much does Girl Scout cookie yield? ›

Flavor and Aroma of Girl Scout Cookies
THC %20%-24%
Outdoor harvestEnd Of September
Yield400-500gr/m²
Indica/SativaIndica Dominant
HeightMedium: 100cm-180cm
10 more rows

What is the annual revenue of the Girl Scouts? ›

What is Girl Scouts of the USA's revenue? Girl Scouts of the USA's annual revenue is $112.2M. Zippia's data science team found the following key financial metrics about Girl Scouts of the USA after extensive research and analysis. Girl Scouts of the USA has 500 employees, and the revenue per employee ratio is $224,446.

What do Girl Scout troops do with money earned? ›

Funds earned by the troop/group, whether through the Product Programs or allowed Money-Earning Projects, belong to the troop and not to individual girls. However, the troop may decide to give a portion of earned funds to an individual girl's project or Destination trip.

How much does Bonnie Barczykowski make? ›

Compensation
Key Employees and OfficersCompensationOther
Bonnie Barczykowski (Ceo)$450,244$32,512
Julie Cubbage (Cfo)$162,064$7,520
Kathleen Mack (Chief Hr Officer)$153,614$13,561
Kathleen Dabrowski (Director Capital Proj & Risk Mgmt)$146,739$13,216
22 more rows

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