The Girl Scouts are discontinuing a cult-favorite cookie | CNN Business (2024)
Girl Scouts won't sell the Raspberry Rally this cookie season.
New YorkCNN —
The Girl Scouts are discontinuing a popular cookie just a year after its debut sparked a frenzy.
Raspberry Rally won’t be sold this upcoming cookie-sales season, which runs January to April 2024, Girl Scouts of the USA has announced. The Rallies was introduced last year as a “sister” cookie to the iconic Thin Mints, a crisp mint-flavored cookie encased in chocolate, but in the Raspberry Rally, the cookie was replaced with a bright pink berry-flavored one. It was dipped in the same chocolate coating as its sibling.
The Rallies were the Girl Scouts’ first-ever cookie to be exclusively sold online, a strategy aimed at “enhancing girls’ e-commerce sales and entrepreneurial skills,” the organization announced last year.
But demand created an online shopping spree with some chapters reporting they sold out of the $5 boxes in less than a day. Resellers offered the Rallies on eBay for as much as $30 per box. The organization didn’t disclose how many boxes they produced.
“While Raspberry Rally was extremely popular last year, we are taking a pause this season to prioritize supplying our classic varieties,” the Girl Scouts of the USA said in a statement to CNN.
This year, not even Girl Scout cookies are immune from inflation: Some chapters have announced that they will sell for $6 per box this upcoming coming cookie season -— an increase of a $1 on some varieties from last year.
Some cookies, like S’mores and Toffee-Tastic, were already priced at $6. But now the higher price will apply to other cookies that the troops sell, including the more classic varieties. Troops across the country announced price increase from $4 to $5 a box in 2014 and 2015.
An explanation sent from the Girl Scouts Heart of the Hudson to troop parents said the price hike was to “combat rising production and material costs.”
Consumers have been tightening their wallets when it comes to discretionary items, and some may balk at the higher prices.
But Girl Scouts learned last year that there is a market for higher-priced cookies, thanks to the Raspberry Rally debacle. The Rallies changed hands several times higher than their listed price, to the likely frustration of the Girl Scouts leadership.
Girl Scouts won't sell the Raspberry Rally this cookie season. The Girl Scouts
The Girl Scouts
Girl Scouts of the United States of America (GSUSA), commonly referred to as Girl Scouts, is a youth organization for girls in the United States and American girls living abroad.
https://en.wikipedia.org › wiki › Girl_Scouts_of_the_USA
“Last year, we were so excited to introduce Raspberry Rally cookies as part of our pilot online sales strategy, however, to mitigate potential supply challenges and to simplify the program for our girls and volunteers, Raspberry Rally cookies will not be available for the 2024 Girl Scout Cookie season,” Stacy Wilbur, ...
Are there any new Girl Scout cookies for 2024? As far as we know, there are no new Girl Scout cookies for the 2024 season. You'll still be able to pick from the classics like Trefoils, Samoas, and Tagalongs. See the full list of Girl Scout cookies available in 2024 below!
As far as this year's cookie lineup goes, the GSUSA website lists a dozen different flavors: Adventurefuls, Caramel Chocolate Chip, Caramel deLites (also called Samoas in some markets), Do-Si-Dos (or Peanut Butter Sandwich cookies), Girl Scout S'mores, Lemonades, Lemon-Ups, Peanut Butter Patties (or Tagalongs), Thin ...
Each Girl Scout council contracts with one of two licensed bakers, whose recipes and ingredients may differ slightly: ABC Bakers and Little Brownie Bakers. That's why some of our cookies look the same but have two different names.
It's also OK to pick up the boxes and read the label or check that information online on the Girls Scouts website. If you're certain you don't want to buy any, O'Neal said you don't owe anyone an explanation. "A simple 'no thank you' is completely acceptable. In fact, it's perfect," she said.
Cookie program revenue is a critical source of funding for Girl Scout councils to deliver essential programming to troops and is often what makes it possible to reach girls in underserved areas and maintain camps and properties.
According to the Girl Scouts website, Thin Mints is the highest-selling flavor of cookies nationally, followed by Samoas. The top 5 flavors of cookies sold nationally include: Thin Mints® Caramel deLites®/Samoas®
“Prices reflect the current cost of cookies and the cost of providing high-quality Girl Scout programming and experiences in an ever-changing economic environment,” GSUSA's website says.
"Stale means they are not going to be appetizing - but not harmful," VanLandingham says. Marion Swan, who directs communications and marketing for the Girl Scouts of the USA, says baked goods traditionally have a sell-by date, not an expiration date, to make sure the inventory moves off the store shelves quickly.
The organization didn't disclose how many boxes they produced. “While Raspberry Rally was extremely popular last year, we are taking a pause this season to prioritize supplying our classic varieties,” the Girl Scouts of the USA said in a statement to CNN.
1. Shortbread aka Trefoils® Coming in first place, these simple shortbread-style cookies contain only 4 grams of sugar per serving (and a serving is 4 to 5 cookies, depending on which licensed baker baked the cookies). They're also pretty low in calories compared to most of the other cookies.
The 2024 lineup features classic favorites like Thin Mints, Adventurefuls and Samoas/Caramel deLites. Here's the full list of cookies that will be available for purchase this year. Cookie descriptions are courtesy of the Girl Scouts website.
Because the Girl Scouts licenses two bakeries — ABC Bakers and Little Brownie Bakers — and each Girl Scout Council decides which to contract with, and the two bakeries use different names for the (almost) same cookies. So what one bakery calls Samoas is called Caramel deLites by the other.
Little Brownie Bakers said that labor shortages, global supply chain issues and severe weather in Kentucky have led to delays. A number of production issues at a Louisville, Kentucky, manufacturing facility have resulted in a Girl Scout cookie shortage.
While many are donated to food pantries, what's happening to the rest isn't always clear. The national Girl Scouts office said councils are encouraged to donate excess inventory to a charity of their choice with a signed agreement specifically stating that cookies can't be re-sold.
While the flavor was “extremely popular,” says the Girl Scouts, “we are taking a pause this season to prioritize supplying our classic varieties.” Nothing is permanent except, of course, for change. And sadly, this is the case for one super popular — and chaotic — Girl Scout Cookie rollout.
“While prices have remained steady in many areas for years, some councils have made the tough decision to shift prices,” the Girl Scouts of the U.S.A. said in an emailed statement. The intent, it added, is to pay for rising costs and “to continue to provide robust support for local troops.”
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