Snacking Closeup: 2024 State of the Industry Report | SNAC Intl (2024)

SNAC International’s 2024 State of the Industry Report, brought together by Circana and Sosland Publishing, takes a deep dive into the latest on industry trends, sales/unit data, new product innovation, and insights from some of the leading innovators contributing to the snack industry.

Here’s a glimpse of what you’ll find inside…

By the Numbers...

Snacking Closeup: 2024 State of the Industry Report | SNAC Intl (1)

37% of salty snack consumers overall, and 44% of millennials, enjoy trying new types of salty snacks.

While potato chips led the salty snack category with $8.6 billion in sales, tortilla chip sales increased by 9.5% as well as unit increases.

Snacking Closeup: 2024 State of the Industry Report | SNAC Intl (2)

Snacking Closeup: 2024 State of the Industry Report | SNAC Intl (3)

“Salty snacks have bucked the trends with continued growth driven by tortilla chips,” said Circana’s Sally Lyons Wyatt. “The taste, texture and versatility of tortilla chips appeal, and they are a favorite of the younger generations due to tremendous innovation with products.”

The salty snacks category posted 6.9% growth with more than $31.1 billion in dollar sales.

Snacking Closeup: 2024 State of the Industry Report | SNAC Intl (5)

Insights into the Snacking Consumer

Snacking Closeup: 2024 State of the Industry Report | SNAC Intl (6)

55% of Millennials and GenZ consider themselves savvy snackers, saying their favorite snack combinations are inspired by what they have in the pantry.

Consumers are getting creative with food…

Snacking Closeup: 2024 State of the Industry Report | SNAC Intl (7)

  • 32% turn to social media for additional ideas.
  • 65% admit to creating unusual snack combinations.

The average American spends only 52 minutes per day preparing and eating meals, while 1/3 say they have <30 minutes a day.

Snacking Closeup: 2024 State of the Industry Report | SNAC Intl (8)

Snacking Closeup: 2024 State of the Industry Report | SNAC Intl (9)

  • Consumers are integrating favorite snacks into meals, up 35% over previous years.
  • Once a week, more than 1/2 of consumers use both sweet and savory snacks as a key ingredient in no-prep dinners.
  • More than 1/3 use snacks multiple times a week.

Trends

Snacking Closeup: 2024 State of the Industry Report | SNAC Intl (10)

Higher expectations on multi-sensorial experiences – go beyond taste, smell, and appearance and adding the way food feels and sounds.

Snack producers are hot on the spicy snack trail. Interest in spicy foods grew in the first half of 2023, with spicy Nashville, hot, spicy margarita and mango habanero flavors seeing triple-digit increases.

Snacking Closeup: 2024 State of the Industry Report | SNAC Intl (11)

Snacking Closeup: 2024 State of the Industry Report | SNAC Intl (12)

Consumers want healthier snacks! 39% of salty snack consumers say they would purchase more better-for-you snacks if available.

Pumping up the protein and adding energy boosting ingredients in 2024 will win with Americans.

Snacking Closeup: 2024 State of the Industry Report | SNAC Intl (13)

  • 55% of consumers point to protein as the most important health claim.
  • More than 7 in 10 parents and millennials say they seek snacks to supply energy.

Snacking Closeup: 2024 State of the Industry Report | SNAC Intl (14)

Download Full State of the Industry Report

Access category-specific sales data and more!

Snacking Closeup: 2024 State of the Industry Report | SNAC Intl (2024)

FAQs

What is the future of the snacking industry? ›

The snack world might see some big changes. We could get snacks tailored to our personal health needs, or packaging that's kinder to the planet. Companies might need to juggle taste, health, and price in clever new ways. The future of snacking could be a mix of familiar flavors and surprising innovations.

What is the outlook for the snack industry? ›

According to a Mordor Intelligence report, the snack food market is projected to grow significantly. Its size is expected to increase from USD 256.26 billion in 2023 to USD 559.26 billion by 2028. This represents a compound annual growth rate (CAGR) of 16.

What is the world's largest snacking company? ›

Top snack and bakery companies worldwide in 2023

Nestlé S.A. had sales of approximately 103.9 billion U.S. dollars in 2023, making them the leading snack and bakery product company in the world by a comfortable margin.

How big is the snack market in the US? ›

Revenue in the Snack Food market amounts to US$51.63bn in 2024. The market is expected to grow annually by 3.25% (CAGR 2024-2029). In global comparison, most revenue is generated in the United States (US$52bn in 2024).

Why is snacking a problem? ›

Unwanted weight gain if portions or frequency of snacking is too much, adding excess calories. Too much snacking can reduce hunger at meal times or cause one to skip a meal entirely, which increases the risk of losing out on important nutrients.

What snack foods sell the most per year? ›

The biggest product in the savory market are potato chips. Not only do consumers eat multiple kilograms of potato chips, but they also spend billions on them. The worldwide potato chip market has reached a size of over 35 billion U.S. dollars.

What state has the most snack companies? ›

California (519 businesses), Texas (236 businesses) and Pennsylvania (223 businesses) are the States with the most number of Snack Food Production businesses in the US.

How much does the snack industry make a year? ›

The global snack food products market size was valued at USD 557.85 billion in 2021. The market is projected to grow from USD 584.58 billion in 2022 to USD 838.60 billion by 2029, exhibiting a CAGR of 5.3% during the forecast period.

What's the number one snack in America? ›

The winner? Rice Krispies Treats. The study showcased which snacks were most sought after in each given state.

What is the best snack brand in the world? ›

List of Top 10 Snacks Companies Worldwide:
  • General Mills, Inc. Establishment. 1928. ...
  • PepsiCo, Inc. Establishment. 1965. ...
  • The Kraft Heinz Company. Establishment. 2015. ...
  • Nestlé S.A. Establishment. ...
  • Kellanova (formerly Kellogg Company) Establishment. ...
  • Unilever plc. Establishment. ...
  • Calbee, Inc. Establishment. ...
  • Intersnack Group GmbH & Co. KG.

What is the most successful snack company? ›

Nestlé rocked the snack market in 2023 with sales hitting around $103.9 billion. So, after Nestlé in the snack and bakery realm, we've got PepsiCo strutting their stuff, earning $86.4 billion in the same year.

Who is the target audience for snacks? ›

Diverse Audience: Snacks appeal to a wide range of customers, from children to adults, making it possible to target various demographics. Innovation Potential: The snack industry allows for creativity in terms of flavours, ingredients, and packaging, which can help you stand out from competitors.

Where is the snack capital of the world? ›

York County, in particular, has become known as the “Snack Food Capital of the World,” given its concentration of popular brands and food production facilities, including Martin's Potato Chips and Snyder's of Hanover.

What percentage of Americans snack? ›

I write about food tech and science. If you reach for a bag of chips before lunch or grab a candy bar between meals, you are among the millions of Americans who snack throughout the day. It is estimated that more than 90% of all Americans eat one to three daily snacks.

What is the next big thing in food industry? ›

These trends include alternative proteins, 3D food printing, personalized nutrition, food robotics & more. The food industry trends indicate a shift towards sustainable and personalized food choices, including alternative protein sources, local foods, nutraceuticals, and personalized nutrition.

Is snacking on the rise? ›

2024 Snacking Market Overview

Today, snacking accounts for $135B+ annually, with remarkable growth occurring in the omnichannel space. This growth is fueled by several factors, including increased urbanization, busy lifestyles, and the rising demand for convenient and on-the-go food options.

What is the future of food industry? ›

The digitalization of the food supply chain through Industry 4.0 technologies offers excellent potential to address the challenges and enhance traceability, transparency, and food safety while optimizing supply chains, reducing food loss and waste, and promoting food security at the same time.

Top Articles
Love Feasts | NCpedia
The Absolute Best Thing to Do With Leftovers
Hotels
Tesla Supercharger La Crosse Photos
Caroline Cps.powerschool.com
Craigslist Vermillion South Dakota
Www Thechristhospital Billpay
Ou Class Nav
Cars For Sale Tampa Fl Craigslist
FIX: Spacebar, Enter, or Backspace Not Working
104 Presidential Ct Lafayette La 70503
Shariraye Update
Https //Advanceautoparts.4Myrebate.com
อพาร์ทเมนต์ 2 ห้องนอนในเกาะโคเปนเฮเกน
How Many Cc's Is A 96 Cubic Inch Engine
Miss America Voy Forum
Used Drum Kits Ebay
Fool’s Paradise movie review (2023) | Roger Ebert
Letter F Logos - 178+ Best Letter F Logo Ideas. Free Letter F Logo Maker. | 99designs
Lonesome Valley Barber
Ukc Message Board
Concordia Apartment 34 Tarkov
Juicy Deal D-Art
Johnnie Walker Double Black Costco
Jayah And Kimora Phone Number
Suspiciouswetspot
4 Methods to Fix “Vortex Mods Cannot Be Deployed” Issue - MiniTool Partition Wizard
Mjc Financial Aid Phone Number
HP PARTSURFER - spare part search portal
Possum Exam Fallout 76
Kelley Fliehler Wikipedia
Pfcu Chestnut Street
Rust Belt Revival Auctions
Makemkv Key April 2023
Goodwill Houston Select Stores Photos
Exploring The Whimsical World Of JellybeansBrains Only
Darrell Waltrip Off Road Center
House Of Budz Michigan
Convenient Care Palmer Ma
Bob And Jeff's Monticello Fl
Karen Wilson Facebook
Conan Exiles Armor Flexibility Kit
Parent Portal Pat Med
Is Ameriprise A Pyramid Scheme
Best Conjuration Spell In Skyrim
Craigslist Pet Phoenix
How to Connect Jabra Earbuds to an iPhone | Decortweaks
The Largest Banks - ​​How to Transfer Money With Only Card Number and CVV (2024)
Craigslist Com Brooklyn
Festival Gas Rewards Log In
Craigslist Centre Alabama
Intuitive Astrology with Molly McCord
Latest Posts
Article information

Author: Greg Kuvalis

Last Updated:

Views: 6260

Rating: 4.4 / 5 (75 voted)

Reviews: 90% of readers found this page helpful

Author information

Name: Greg Kuvalis

Birthday: 1996-12-20

Address: 53157 Trantow Inlet, Townemouth, FL 92564-0267

Phone: +68218650356656

Job: IT Representative

Hobby: Knitting, Amateur radio, Skiing, Running, Mountain biking, Slacklining, Electronics

Introduction: My name is Greg Kuvalis, I am a witty, spotless, beautiful, charming, delightful, thankful, beautiful person who loves writing and wants to share my knowledge and understanding with you.