Hey, cheapskates! Here’s how much your partner expects you to spend on Valentine’s Day this year (2024)

FAQs

How much is reasonable to spend on Valentine's Day? ›

Driver's data finds those who are in one to two-year relationships are the most susceptible to high prices. They will be dropping $247 on average, whereas those together for less than a year will be spending $186. Those who've been at each other's sides for over ten years will spend about $189.

The National Retail Federation (NRF) estimates that consumers will spend a record $25.8 billion, an average of $185.81 per person, on Valentine's Day in 2024. It is no wonder that US retailers love the holiday.

Plans to celebrate Valentine's Day in the United States 2007-2024. In 2024, around 53 percent of respondents in the United States said they planned to celebrate Valentine's Day.

So who's paying for the Valentine's Day date and beyond? It depends on whom you ask. Most Americans (72%) agree that in a heterosexual couple, the man should pay on the first date. Interestingly, men are more likely to say this than women (78% vs.

With the average cost of V-day gifts for those who have been seeing each other at least two years sitting at around $150, we suggest paring that down when it comes to newer relationships. If the relationship is newer (less than six months), or hasn't even been defined yet, keep it under $100.

The bare minimum is plenty: You can't go wrong with long-stem roses. Arrange Necco Sweethearts into a sentimental poem. Right now you can win by merely showing up.

Hawaii has been crowned the most loved-up US State.

The Polynesian island has one of the lowest divorce rates, a high marriage rate and a low percentage of single-person households. Not only that, but Hawaiians spend far more of their hard-earned dollars than the average American on their partners on Valentine's Day.

Ages 35-44 sweet spot for Valentine's spending

Although consumers age 35 to 44 are expected to spend the most on their significant others, they're also expected spend the most on gifts for pets.

Spending an average of roughly 100 euros each in 2021, lovebirds in Hong Kong were the highest Valentine's Day spenders. Average romantic gift expenditures were also high in places, such as the United Kingdom, Ireland, and the United States.

Not only that, Valentine's Day tends to be the most popular day to get engaged. Spending differs by gender and age. Men spend more on Valentine's Day ($200+), while women usually spend less. Millennials are the biggest spenders, with those in that age group planning to spend around $300 on the holiday.

Is Valentine's day important in a relationship? ›

“Ultimately, V-Day is often a day to express love and affection toward your partner, so for those who have personal reasons for not wanting to celebrate, I encourage them just to see it as another day to express love for the person(s) in their life who deserve their flowers 365 days of the year.” So even if one half of ...

Nearly 6 million couples get engaged on Valentine's Day.

Valentine's Day is one of the popular days to pop the question.

It turns out men tend to expect their partner to spend around $211 on them for Valentines' Day, while the average man will plan to shell out $339 for their partner. And what about the ladies? Women expect to be treated to about $154 worth of V-Day treats, but only end up spending around $64 for their SO.

Receiving sweet, romantic gifts on Valentine's Day is totally romantic, so it's important to keep up the same energy for your boyfriend — because even though your SO is super low maintenance and swears that he doesn't want anything, deep down, you know he's hoping you come through with something big.

Preserved Roses

As the holiday of love, Valentine's Day is the perfect occasion to give those traditionally romantic gift ideas that shouldn't be overlooked as "basic." Namely, flowers! A bouquet of roses is a sweet gesture for your longtime partner or new boo to express your adoration.

68% of women expect their male dates to pay, while 78% of men feel responsible for the cost. The person who extends the invitation for a date should pay the tab and tip. If unimpressed on a first date, offer to pay your part to avoid wasting the other person's money.

Candy is the most popular gift item with more than half of adults purchasing candy for someone else and nearly half purchasing candy for themselves. Included in the average consumer's Valentine's spending is $16.71 in flowers and $15.90 in candy. Shoppers each spent $45.75 on jewelry.

As for how Americans plan to celebrate Valentine's Day, 24% say they will dine out at a restaurant, while 19% plan to share a meal at home. Around one in four – 27% – say they'll give or receive a gift, and 20% a card. One in five (19%) say they'll have sex.