How OCD Rebranded The Girl Scouts (2024)

FAQs

Why did Girl Scouts rebrand? ›

This brand makeover was initiated in order to revitalize the organization, and to completely transform the Girl Scout image, creating a fresh new look that will inspire the upcoming generation of girls from every background to join.

Each Girl Scout council contracts with one of two licensed bakers, whose recipes and ingredients may differ slightly: ABC Bakers and Little Brownie Bakers. That's why some of our cookies look the same but have two different names.

Girls Scouts who are LGBTQ+ can share a room and all facilities with other Girl Scouts. Unless a Girl Scout states otherwise, no separate sleeping arrangements are necessary. There is no need to “out” or discuss a Girl Scout's gender identity with other youth or adults.

Our founder, Juliette Gordon Low, patented the design for the original three- leafed Trefoil membership pin in 1914. The three leaves stand for the three parts of the Girl Scout Promise, and the design contains the traditional American symbols of an eagle, a shield, a shaft of arrows, and an olive branch.

Some girls found that boy scouts offered more opportunities and learning experiences for the real world and pushed for the inclusion of girls in boy scouts. Though this was not the first change to Boy Scouts that allowed people to join.

The Girl Scouts sued in 2018, saying the Boy Scouts' use of "Scouts" and "Scouting" to market to girls violates its trademarks. It said the rebrand created confusion and threatened to marginalize the group.

Daisy blazed a trail for every Girl Scout and living a life of courage, confidence, and character. Juliette Gordon Low (1860–1927), also affectionately known by her nickname “Daisy,” founded Girl Scouts of the USA in 1912.

The organization didn't disclose how many boxes they produced. “While Raspberry Rally was extremely popular last year, we are taking a pause this season to prioritize supplying our classic varieties,” the Girl Scouts of the USA said in a statement to CNN.

Girl Guides of America

Girl Scouting in the United States began on March 12, 1912, when founder Juliette Gordon Low organized the first Girl Guide troop meeting in Savannah, Georgia.

Sometimes parents and even Girl Scout volunteers assume that if a girl has a disability – or a certain kind of disability - she cannot be a Girl Scout. Not true! Girls with developmental delays are registered as closely as possible to their chronological age, and they wear the uniform of that age level.

Can a boy be a Girl Scout? ›

Fact: No, Girl Scouts has no plans to admit boys into the organization. Research shows that a girl learns best in an all-girl, girl-led, and girl-friendly environment. Our programs are designed specifically for girls at their various developmental stages through youth.

Girls are encouraged to join any of the BSA programs, including Cub Scouts, Scouts BSA, Venturing, Sea Scouts. How do I register for the BSA? Find a Scouting Unit by entering you zip and selecting your preferred program. On the results page, select “Apply Now”.

FUN FACT: Do you know why a rainbow is used as a symbol in Girl Socuts? Each color in the GSUSA Girl Scout Sign of the Rainbow relates to one of the Five Worlds of Interest in Girl Scouting plus the Junior Aide patch. Each color is also one step towards earning the Girl Scout Sign of the Rainbow.

Girl Scout sign: Girl Scouts make the Girl Scout sign—raising three fingers of the right hand with the thumb holding down the pinky—when they say the Girl Scout Promise. The three fingers represent the three parts of the Promise.

The golden Trefoil on a bright blue background, for example, represents the sun shining over all the children of the world; the three leaves represent the three-fold Promise as originally laid down by the Founder; the base of the stalk represents the flame of the love of humanity; the vein pointing upwards through the ...

Whenever there was a question about what to do next, Juliette said “ask the girls.” It was the girls themselves who decided they wanted to be called “Scouts” in America instead of “Guides.” The name was officially changed to Girl Scouts in the United States in 1913.

The change is designed to create a bigger tent and welcome more people — namely, girls — to the organization. But girls have been involved with the scouts in various capacities for decades, starting with the Exploring program in 1969, to women serving as Cub Scout leaders.

In a move towards rebranding and embracing inclusivity, the Boy Scouts of America announced this week that it's changing its name to Scouting America. And, as Ali Rogin, tells us, the organization, which already includes thousands of girls in its programs, is aiming to attract a more diverse membership — Ali.

Girl Scouts in the States have had very few logo updates in its history. A trefoil design with an eagle inside was used from 1912 to 1978, when Saul Bass created his innovative profiles logo. That mark was updated in 2010 by The Original Champions of Design with more diverse profile face shapes and hairstyles.